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Woman's World

Over 2,000,000 Circulation
Guaranteed Every Month

When You Want Facts
About Woman's World
Come to Us for Them

We are doing our utmost, which means that we are doing more than any other publication in the world, to give every Advertiser and every Advertising Agent the clearest possible facts about Woman's World.

"Dwellers by the Road" is a Book that will give you more information as to what Brands and what Grades of Merchandise there is a market for in this country than is otherwise obtainable.

-It will also give you more information about Woman's World and its subscribers than any magazineno matter how old-has ever attempted to give you.

The compilation of these statistic cost us over $24,000. A reading of it may save you, or any advertiser, thousand of dollars. Upon request (on your letter-head) a copy will be sent without charge to any advertiser or agent.

WOMAN'S WORLD

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Final closing date 20th of second month preceding date of issue.

Old South Building
Boston, Mass.

Attractiveness
In a Farm Paper

Beautifully colored front cover pages, extra
quality book paper, handsome half tone
illustration and interesting editorial fea-
tures throughout for every issue make

The Twentieth Century Farmer

so attractive that it is not thrown away by
the reader but is preserved and often read
or re-read when time hangs heavy in the
farm home. This means that the adver-
tiser will continue to receive results from
space in The Twentieth Century Farmer
long after his ad is inserted. This cannot
possibly be the case with poorly printed
and unattractive publications.

If
you have not seen a recent issue of The
Twentieth Century Farmer, ask our nearest
office for a sample copy, and any desired
information. Circulation more than 105,000
-only 50c per agate line.

THE TWENTIETH CENTURY FARMER

Omaha, Nebraska

R. H. Woodruff, Advertising Manager

New York Office:

34 W. 33d St.,

S. C. Stevens, Mgr.

Chicago Office: 1041 Marquette Bldg., G. W. Mason, Mgr.

Old Friends—

New Friends____

Everybody

Farm Journal goes to press each month approximately four weeks in advance of the date of issue. September number will go to press August 5th. An advertising agent writes us:

"So many advertisers kick because

they cannot get in Farm Journal.'

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There is no trouble getting in Farm Journal-if you are the right kind of advertiser-and if the order is sent in time.

Now Is The Time

to send orders in for the next nine months. And if the order is here the space is yours. Copy may be sent as wanted.

It is a distinct advantage to an advertiser to order nine months ahead. He gets just as good a rate and what is more important he gets his advertisement in the issue he wants.

September Farm Journal should be attended to at once. Already a number of its pages have been made up and electrotyped.

The edition is way over the 700,000 copies which warrants the rate of $3.50 a line.

Wilmer Atkinson Company

Publishers Farm Journal

PHILADELPHIA

Only a Few Days Left

Send your order now and secure
the 50c rate for the balance of 1912

The Southern Ruralist

Atlanta, Georgia

Will advance its rates September 1st, from 50c to 75c per line.

Contracts received before September 1st, 1912, will be entitled to the old rate of 50c per line up to January 1st, 1913.

Beginning January 1st, 1913, all contracts must be figured at 75c per line. Furthermore, all contracts received after September 1st must read 75c per line from date.

The New Rate of 75c Per Line Will
Be Based on a Circulation of 150,000

Send us your order now so as to secure the 50c rate for the balance of this year. It's a bargain. SOUTHERN RURALIST COMPANY

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Agricultural dvertising

JULY, 1912.

I

Old "88"

SPENT my boyhood days in a small town that was a railroad junction. The principal events each day were the arrival and departure of the through trains of the Parkersburg Division of the B. & O. Southwestern.

All the boys in the neighborhood were more or less railroad crazy and had deep-laid convictions that they would ultimately handle the throttle or the conductor's punch.

There were two of us with which the railroad passion struck more than all the rest. We knew the number of every passenger engine on the road.

We knew the name of every engineer and every conductorthese being memorized from the depot train report book.

We two boys had chosen our engines. My chum's was "61," I remember very well. A short smoke stack engine whose beautiful and distinguishing feature was its brass spread eagle just above the headlight.

My engine was "88," in charge of Engineer Fenton-as fine and clean a railroad chap as ever tipped an oil can.

We became fast friends with the engineers of our respective locomotives.

Much was the excitement every day to learn whether it was 61" or "88" that was pulling the afternoon through-passenger. I remember one time I was disgraced for a week to find that my beloved "88" was pulling a special freight.

But the passenger run was her main business.

And I can remember to this day how beautiful that engine looked to me.

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