The Rumely Products Co., Laporte, Ind., have been selling goods by the train load all over the country. An entire train of 58 cars loaded with Rumely Products recently arrived at Aberdeen, S. D.

Concerning this shipment the Aberdeen Daily American said July 15th: "This train load is the largest shipment of threshing goods that has ever been brought into South Dakota. All of the goods are sold to South Dakota Farmers. The Aberdeen Band met the train at Millbank and played at every station between that place and Aberdeen; as the train stopped 20 minutes in each town. When the train reached Aberdeen the band met the Rumely Products Co. Branch office and then proceeded to the Radison Hotel where a banquet was tendered them by the Rumely Products Co.

Before the season closes the Rumely Products Co. will have brought 5 train loads of goods consisting of 150 cars into South Dakota, all of which will be sold in this state."

Any one who doubts the vogue of the automobile among Southwest farmers should become acquainted with a recent event-the first tour ever held for farmers and ranchmenunder the management of Holland's Magazine and Texas Farm and Ranch. F. P. Holland, Jr., Vice Pres. of the Company, promoted this event.

In a letter describing the entries, we are informed that:

"Concho County was well represented by Sims, owner of the famous Two Circle Ranch, driving an Overland.

A Reo driven by Camp, came from Milan County.

You've heard of Mickle whose wife bought a car with "turkey money"-well he drove that same Chalmers and was one of the several representatives from Collin County.

Northwest Texas had as a representative Ramming, a prosperous farmer of Wichita County, running his Ford.

Merritt, of Hays County, was there with his Buick"-all of which goes to show that the prosperous ruralists of the Southwest are automobile owners almost without exception. Which is food for thought on the part of automobile advertisers.

M. B. Hatton, well known in days gone by as a New York advertising agent and later as publisher of Hampton's Magazine, is now continuing in an advisory capacity with the American Tobacco Co.

The latest bulletin from the Association of American Advertisers shows that this organization has reached a membership of 185. New members are as follows: Edward Baker, Adv. Mgr. Corn Products Refining Co., New York; Stephen H. Barrett, Adv. Mgr. Best & Co., New York; M. H. Chamberlain, Jr., Adv. Mgr. K-R-I-T Motor Car Co., Detroit; C. L. Meade, Adv. Mgr. the Lovell-McConnell Mfg Co.. Newark, N. J.; W. S. Pettit, Adv. Mgr. Studebaker Corporation, Detroit (succeeding C. LeRoy Pelletier, resigned); Berry Rockwell, Gen'l. Adv. Mgr. United States Motor Car Co. (succeeding Gridley Adams, resigned): Wm. S. Stone, Adv. Mgr. Gorham Co., New York.

The new Pulitzer Building, in New York, promises to be the headquarters for Publishers and Advertising men. Here are already reported the American Newspaper Publishing Association; the American Association of Foreign Newspapers; U. S. Press Association; Scripps McRae League; Newspaper Enterprise Association; United Sunday Magazines; Daily Newspaper Club; and a number of representatives of the mechanical branches of the publishing business.

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One of the most important bills from an advertising and manufacturing standpoint now before the House of Representatives is the Campbell Anti-Stencil Bill known House Bill 16844, and the strongest recommendation for it is this excerpt from the speech of P. P. Campbell, of Kansas, in the House of Representatives June 6, 1912.

"The manufacturers who have women's and children's and other clothes made under the most insanitary sweatshop conditions, are opposed to the bill. Every dealer who sells prison-made goods to an unsuspecting public is opposed to the bill. Every unscrupulous manufacturer who makes fairlooking but shoddy goods to be used at so called bankrupt, closing-out, and fire sales is opposed to the bill. Every manufacturer who makes fairlooking but, in fact, only sham imitations of similar articles for mail order houses is opposed to the bill. Every manufacturer who makes, without putting his name on his product, cheap and inferior shoes, harness, buggies, organs, pianos, clothing, and food products, all having the outward appearance of being as good as any similar articles, is opposed to the bill.

"Broadly, the idea is to make the manufacturer responsible for his product, and to eliminate anonymous merchandise which cannot be traced back to its origin in case of unsatisfactory quality.

Howard P. Ruggles, an old Chicago boy who has a mighty fine advertising and soliciting record back of him, is Advertising Manager of the National Electric Sign Company whose business it is to make the "Great White Way" whiter by the display of electric signs. Mr. Ruggles has just issued a very interesting and attractive piece of printed matter which explains in detail the working of the National

Electric Sign Company's illumination in the most thickly populated centers of Gotham.

Arthur Capper, the Topeka publisher, was nominated by the Republicans of Kansas at the primary on August 6th by nearly 50,000 majority, which is the largest majority ever given a candidate for governor in the primary in that state. Although Mr. Capper had a strong organization against him, he carried 104 counties, losing only one county, which was the home of his opponent. It is believed that Mr. Capper's election in November is assured.

The following letter from the Street Railways Advertising Co. strikes us as being such an excellent piece of solicitation that it is reproduced intact:

STREET RAILWAYS ADVERTISING CO.
Chicago, Aug. 8, 1912.

Agricultural Advertising,

Chicago.

He

Dear Sirs: Once there was a famous toad. was a great big toad. He was a giant-among toads. But one fine day along came a life-sized cow. Then Mr. Toad looked rather-well, I guess you remember the rest of the fable. You've heard of "circulation." You've seen some big toad figures. In their field they were gigantic.

Now along comes a circulation in a different class. Here it is. 574,992,690 passengers are carried every month in our system of cars. How do we know? The figures come from official traction company reports. Just remember them.

19,166,423 every day-574.992,690 every month. 19,166,423 every day-574,992,690 every month. 19,166,423 every day-574,992,690 every month. Add up all the monthly circulation you know of and how do they class with 574,992,690? Do you wonder that we are making one sweeping success after another? If you want to know how many people our cars carry per month in any particular states or cities we shall be glad to send them.

You will find these modest figures well outside of the toad class. The cost of reaching these 574,992,690 passengers will probably surprise you a little. It is not heavy.

Yours very truly,

STREET RAILWAYS ADVERTISING CO. P. S.-If you want the cost of car advertising in any set of cities or states we'd be glad to send that too. Remember that modest 574,992,690.

John A. Sparrow was re-elected President of the Birmingham Ad Club.

Dr. S. P. Brooks, President of Baylor University, recently addressed the Waco, Texas, Ad Club.

Cool, crisp, short were the words of the invitation to a banquet recently given by the Los Angeles Ad Club. The speeches partook of the same brief and spicy character. A good example for other advertising clubs to follow.

The "Minneapolis in 1912" edition of The Minneapolis Daily News will be issued Aug. 31st, and will be one of the biggest newspaper publications ever gotten out in the Twin Cities.

For the Minnesota State Automobile Association reliability run from the Twin Cities to Winnipeg and return, The Minneapolis Daily News and The St. Paul Daily News combined to hang up a $400 trophy cup for the best performance in the runabout class. Competition for the cup was so keen that the contest between the Studebaker "20" and the Hupmobile has been appealed to the national officials of the A. A. A.

Following a suggestion by The Minneapolis Daily News, this year's Minnesota State Fair will be known as "The bumper crop fair."

The Chicago Daily Press printed its first issue August 8th, and circulated 18,954 copies during a thunderstorm and driving rain, and got the money for them.

Two editions were printed: Home and Sporting editions, with the back page in colored comics by A. Goldberg, and free from advertising. The concise, breezy Clover Leaf style prevailed on the front page and all news pages. Forty different advertisements were printed, No positions were sold or granted, and the make-up was clean pryamid, leaving an upper left on all pages clear for news.

Among those present on the opening day were L. V. Ashbaugh and N. W. Reay, St. Paul; Joseph Polcar, Omaha, and many business men of Chicago.

George L. Gorden, editor, has gathered together a staff that ought to make The Chicago Daily Press one of the brightest leaves in the Clover Field.

The American Breeder, Kansas City, Mo., is an agricultural paper that found and filled a big gap in the field. It appeals directly to American breeders, users and importers of improved farm animals. That this publication is highly valued and recommended by its readers

is proved by the fact that no "circulation organization" as the term is generally understood, has ever been maintained, no premiums or similar inducements used to get subscriptions; yet direct renewal subscriptions amount to nearly 80 per cent, and in less than five years a cash-in-advance circulation of over 30,000 has been secured. The beginning of the American Breeder really dates back to the years during which its founder, Frank B. Graham, was in the pure bred stock business himself, and was studying and working out problems which confront breeders. Mr. Graham went into every phase of caring for farm animals to get the best results in every way. A medium for disseminating this information and for securing interchange of experiences naturally followed. The American Breeder was the name selected for the medium, and once launched, it quickly found a place in the homes of breeders and users of farm animals.

A number of publishers are sending letters to the members of the Committee on Post Offices and Post Roads, requesting that the Committee take favorable action on the Senate Amendment of the Post Office Appropriation Bill abolishing the so-called "blue tag system" of transporting some periodicals by freight. leaving other periodicals to go by fast mail, -as follows:

"Provided that all second class mail shall have the benefit of the same facilities and shall receive the same treatment without discrimination against any portion thereof in respect to speed of transportation. The purpose being to re-establish the system in vogue prior to the establishment of the blue tag system; provided further that the transportation of second class matter in fast freight trains and the manner of handling incident thereto be discontinued after August 31st, 1912, and thereafter shall be carried in the regular mail trains, and the Postmaster General is authorized to readjust compensation from September 1st. 1912, for the remainder of the term for which adjustments have been made by the Railroad