On November 1, F. J. Wright, for several years manager of Profitable Farming, St. Joseph, Mo., became assistant to T. W. Le Quatte in the advertising department of Successful Farming, Des Moines, Iowa. A few months ago E. F. Corbin, for several years advertising manager of the Farmer's Tribune, Sioux City, Ia., was placed in charge of the circulation department of Successful Farming. Each of these young men have brought to this new and larger field of work a knowledge of farming conditions and farm paper business that makes them valuable acquisitions to the staff of Successful Farming.

The New West Magazine, Reno, Nev., has just secured the services of Mortimer W. France as advertising manager. Mr. France has spent a number of years in advertising work, having been connected with several of the large western advertising agencies and at one time advertising manager of the Inland Herald, Spokane, Wash.

E. St. Elmo Lewis, Advertising Manager of the Burroughs Adding Machine Company, Detroit, Mich., will deliver an address before the Convention of the National Commercial Gas Association on the subject "Efficiency in the Advertising Department" at their Georgia convention to be held in Atlanta the first week in December.

It is expected there will be an attendance of 1,500 representatives of the commercial de

partments of Gas Companies throughout the country at the convention in question.

Sey Bloch, 1019 Dearborn Avenue, Chicago, Ill., has secured the representation of School Education, an educational monthly, with over 8,000 circulation, devoted to the interests of the school teachers in the rural districts of various states, principally Minnesota.

Mr. Bloch, who is confining his exclusive list to publications in this class, has been in the Western field but a comparatively short time, yet he has won many friends.

P. F. Collier & Son have sold The Housekeeper to the McClure Publications, Incorporated. Beginning with the March issue it will be amalgamated with The Ladies' World, and it will appear under the joint title of The Ladies' World and Housekeeper. The January and February numbers of The Housekeeper will be published by P. F. Collier & Son, Inc., and their guarantee now in force, of 400,000, will prevail.

As The Housekeeper suspends with the February issue, all existing advertising contracts will then terminate.

Announcement is made that a controlling interest in the Tacoma (Wash.) Tribune ( a progressive evening and Sunday paper, has been purchaser by Frank S. Baker, who for ten years was connected with the Cleveland Plain Dealer. For the past three years Mr. Baker has been publisher of the Boston Traveler. He severed his connection with The Traveler when that paper was purchased by The Boston Herald. It is understood that the progressive policy of the Tribune, which has increased its influence in the last few months, will not be changed by the new ownership. Mr. Baker will assume at once the duties of editor and publisher. Mr. W. W. Hunter will continue as managing editor.

The Tribune is represented in Chicago by Mr. Horace M. Ford, 1048 Peoples Gas Bldg.; and in New York by Mr. David J. Randall, Brunswick Bldg.

State of Ohio, Cuyahoga County, ss. Personally appeared before me, Elbert H. Baker, who, being duly sworn, says that he is General Manager of the Plain Dealer Publishing Company, and that the actual number of Daily and Sunday Plain Dealers distributed during the month of September. 1912, was on no date less than the amount indicated by the figures above published for that date, that the above figures include no free coples, no sample copies, no copies spoiled in printing and no coples remaining unsold at the Main Office, and that the number of returnable copies in the above output does not exceed two (2) per cent. ELBERT H. BAKER, General Manager. Subscribed and sworn to before me this 1st day of October, GEORGE N. AGATE, Notary Public.

1912.

9

Emperor William of Germany uses regularly in his personal household Ridgway's "Her Majesty's Blend" Tea, the delicious blend of over a dozen different kinds of tea, prepared at the special command of the late Queen Victoria, and used by her for the last 45 years of her reign.

Many thousands of the wealthiest persons in the world are using this celebrated tea, which was served and sold to New York's four hundred by Sherry's, Fifth Avenue, New York, for over twenty years, and now can be purchased at the leading grocers throughout the United States and Canada.

This tea, although costing a dollar a pound, is not more expensive than cheaper priced and distinctly inferior qualities of tea, which are purchased by many supposedly discriminating Americans, as only a small percentage of American housekeepers realize that Ridgway's "Her Majesty's Blend" is not only far superior in taste, but is vastly superior in strength, rendering it more economical than lower-priced teas.

James M. Dunlap, president of the DunlapWard Advertising Agency, and the "regular" candidate, was elected president of the Chicago Advertising Association at its annual election October 14th. With him was elected all but one of the "regular" ticket, the "progressive" ticket electing as financial secretary George M. Burbach, foreign representative of the St. Louis Republic. The "members" ticket failed to elect any candidate. The vote polled was the largest in eight years. Dunlap is the second advertising agent to be elected in that time.

Accept

That "it pays to advertise" was clearly demonstrated in the election of Burbach. ing a nomination made without his knowledge, he stampeded the election by a consistent advertising campaign beginning the week previous and culminating on the day of voting. The three tickets also vied with each other in "political advertising."

F. A. Howard, present recording secretary, was nominated on all three tickets. Outgoing president, A. E. Chamberlain, western manager of O'Mara & Ormsbee, was tendered a renomination before President-elect Dunlap was nominated by the "regulars," but declined a second term.

The officers elected were the following: President-James M. Dunlap, president, Dunlap-Ward Advertising Co.

First vice-president-Charles H. Stoddart, western director, The Frank A. Munsey Co.

Second vice-president-Wm. D. McJunkin, president, W. D. McJunkin Advertising Agency.

Third vice-president-F. E. M. Cole, western manager, McClure Publications, Inc.

Financial secretary-Geo. M. Burbach, foreign representative, St. Louis Republic.

Recording secretary-F. A. Howard, representative, Wells & Co.

Treasurer-Floyd T. Short, representative. Curtis Publishing Co.

Directors-S. DeWitt Clough, advertising manager, American Journal of Clinical Medicine; A. N. Fox, advertising manager, Benjamin

At a meeting of the General Publicity Committee of the Associated Ad Club of America, held at New York, October 14, several new designs for the new form emblem to be adopted by the A. A. C. of A. were considered and voted upon. It was decided to finish up the entire set of designs selected and submit plates to all the Clubs, a ballot to be taken to show which design is most satisfactory. The emblem is to contain the slogan, "Truth in Advertising."

It was also decided at this meeting to run copy in street cars, newspapers and magazines, advising the public that the A. A. C. of A., and also the local Ad Club, maintain Vigilance Committees for handling cases of dissatisfaction with advertised goods, to whom the public can report any cases of unfair dealings with advertisers. Thus it aims to bring to the public mind a stronger realization of the power behind advertising today and the real power represented in the A. A. C. of A. slogan "Truth in Advertising."

The Advertising Men's League of New York is going to issue a Year Book, to be filled with information regarding advertising matters and advertising men, presented in so comprehensive a way as to be an authoritative book of reference for advertising men everywhere.