A Reasonable Request Regretfully Refused

One of the largest and best known advertisers in Massachusetts wrote us October 24th, 1912, as follows:

"We would like to have you submit to us a statement by post-offices, that is, the name of each office to which the Farm Journal is mailed in the state of Ohio and the number of copies sent to each office."

To this reasonable request we were regretfully obliged to reply in part as follows:

Philadelphia, Pa., Oct. 29, 1912.

Gentlemen-Owing to our removal to Our new building on
Washington Square, we are so head over heels with work that it
is impossible for us to give you the information you desire at this
time.

We have over 60,000 subscribers in the State of Ohio and the
Farm Journal circulates at 1,800 post-offices in that state.

If there is any particular post-office, or say a dozen of them at
which you are acquainted with the character of the people, we will
be glad to furnish you with the names of subscribers at those
offices; this would give you a good idea of the character of our
list in that state.

Signed, WILMER ATKINSON CO.

There are 1918 post-offices in the state of Ohio and Farm Journal reaches 1800 of them. Just how thoroughly we cover the state will be shown from the following transcript of the first 120 post-offices in that state and the number of subscribers we have at each post-office.

Post-offices marked with * have rural routes starting from them. All States of the Union are covered by Farm Journal, some not so thoroughly or extensively as Ohio. Farm Journal for February will go to press January 5th. The edition will be nearly one million copies.

WILMER ATKINSON CO., Publisher FARM JOURNAL, Washington Sq., Philadelphia

The Result of Cheap Printing Plates

The selling power of your campaign absolutely lost-the brains and time of your advertising division or agency wasted-the impression of cheapness conveyed to your wares.

Your copy may be fine positions secured excellent publications selected expensive-circulation great-campaign outlook above average. But Who Will Read Your Advertisement If Poorly Reproduced?

We have told you of ADVER-TYPES, a "harder-surfaced, heaviershelled electrotype," and have assured you of their printing quality.

It is true ADVER-TYPES cost a trifle more than inferior printing plates. They cost more to manufacture, they are built with better materials, and are surely worth your consideration.

National advertisers in publications throughout the United States and Canada are using them, and a trial order will convince you of their worth. We manufacture ADVER-TYPES because they are the best plate that we know of.

We are equipped to manufacture and ship 60,000 column inches of plate matter daily. Our "Special Service Plan Booklet" is yours for the asking.

Advertisers Electrotyping Company

501 Plymouth Place

Chicago, Ill.

P. V. Collins was not Elected
Governor of Minnesota

although he ran 8,000 ahead of the
state ticket, but

P. V. Collins' Farm Paper

The Northwestern AGRICULTURIST IS ELECTED

The Progressive Head

of all farm papers of the West with the greatest and best circulation.

The Farmers Are Marching in an Army Already

150,000 STRONG

November 23rd issue required 144,904 for paid subscribers and 4,778 for advertisers and exchanges, making a total of 149,682 and the average weekly increase for several months has exceeded 2,000 net, yearly, paid in advance, dollar subscriptions. THE GREATEST CIRCULATION EVER ACHIEVED BY ANY WESTERN FARM PAPER In the paraphrased language of Senator Dixon,

"This is not politics; it is business!"

The N. W. Agriculturist is alive, aggressive and progressive. The farmers are rallying around The Northwestern Agriculturist with enthusiasm because they recognize its powerful championship of their market interests. The subscriptions are yearly, dollar-a-year subscriptions, given by the individual farmers to our own traveling agents, of whom we have a corp of sixty-five men devoting their whole time to our subscriptions. These are not "blocks of subscriptions," "scheme subscriptions" nor "short-termers," but full-priced, full-year orders, given upon the intrinsic merits of the paper. It is a phenomenal success and it is genuine and permanent. Rate 55c per agate line,flat, Forms close Friday-eight days before date of issue.

PROSPERITY OF THE NORTHWEST. Never before have Northwestern farmers harvested such a crop as this of 1912, and the open fall weather has permitted them to save it all. Prices are excellent in spite of the Bumper Yields of Grain, so that all elements of the situation,-the time, the field and the paper-combine to say: COME INTO THE N. W. A. NOW and let us help "PASS PROSPERITY AROUND." Address

P. V. Collins Publishing Co., Minneapolis, Minn.

P. V. COLLINS, President

Advertising Office: 1304 Tribune Bldg., Chicago, B. W. Rhoads, Advertising Mgr. Eastern Offices: 200 Fifth Avenue, Payne & Young in charge.