Xeno W. Putnam has written an instructive and interesting book called "The Gasoline Engine on the Farm." It is a worker's book on the modern gasoline and kerosene motor and its many applications in present day farm life. Mr. Putnam is a practical agriculturist who is thoroughly familiar with modern gasoline and kerosene engines. Plain directions for selecting the engine particularly adapted to your needs are given, as well as how to get the best results from its use. The book is fully illustrated, showing stationary, portable and tractor engines doing all kinds of farm work and relieving not only the farmer, but also the farmer's wife, of much farm drudgery and hard work. The Norman W. Henly Company, 132 Nassau Street, New York City, are offering this book prepaid on receipt of $2.50, and are also sending out a circular illustrating the book and giving a full description of the same.

Forty-five silos in one order is a considerable silo order. It was made by a woman-Mrs. Henrietta King, owner of King Ranch in South Texas, covering 1,000,000 acres. Farm and Ranch, Dallas, Tex., is justly feeling a little pride over the fact that order was a direct result of an aggressive advertising campaign conducted throught the columns of that publication.

Announcement is being made by the Stuyvesant Company, New York, that Franklin Coe, who retired February 1, 1913, from the firm of P. F. Collier & Son, Inc., publishers, of which he has been vice-president and treasurer, is now actively associated with Town and Country as treasurer and publisher.

The Texas Farmer sends us notice that this publication has moved from Fort Worth, Tex., to Dallas, Tex.

Truman A. DeWeese, advertising manager of the Shredded Wheat Co., Niagara Falls, N. Y., is at present on an extensive trip in Europe.

Inland Daily Press Association will hold its annual meeting this year on the third Tuesday in March (the 18th), a month later than formerly, in the La Salle Hotel, Chicago.

The Wisconsin Agriculturist, Racine Wis., created a pleasant surprise in the farm paper field last month by announcing a cash rebate guarantee on a paid circulation of 60,000 weekly.

Their announcement states that the examination is to be made by Price, Waterhouse & Co., chartered accountants, in January of each year, and if the net paid circulation falls below 60,000 copies, they will rebate each advertiser pro rata.

The Wisconsin Agriculturist is to be congratulated on being about the first in the agricultural field to estabish a cash rebate feature, which should prove to be a mighty good proposition for the advertiser.

Rodenbaugh & Morris, Chicago, have been appointed advertising managers of the American Youth and Every Boy's Magazine, which publication was originally published in Joplin, Mo., and moved to Chicago a month ago. Beginning with the February issue it will appear on the news stands at five cents a copy. Rodenbaugh & Morris will move to the Advertising Building on May 1st.

W. G. McMurchy, formerly editor of the St. Paul Daily News, has been sent to Washington to act as exclusive correspondent for the Clover Leaf publications.

Successful Farming, Des Moines, Ia., announce that their March issue will be their Annual Gardening and Seed Number.

The advertising department of the Burroughs Adding Machine Company, Detroit, Mich., has issued to the salesmen and sales managers of the company, a new department magazine called "The Clear Signal."

The magazine is in the nature of a "Sales Bulletin," but is more particularly devoted to getting the salesmen to co-operate with the advertising department along the lines of getting him to follow up more efficiently the prospects developed by the efforts of the advertising department.

It combines all the features usually found in magazines of this kind and one feature at least, that is entirely new. This consists of small quarter-page advertisements written to "sell" the salesmen on the different projects of the advertising department.

C. C. Casey, assistant advertising manager, is editor of the first number. The magazine announces itself as "occasional," and does not claim to be as periodical as it is live.

Fenestra," a hard hitting and mighty effective periodical published by the Detroit Steel

Products, Detroit, made its initial appearance in January.

Its comment upon itself is that it is a periodical of purpose, prophecy and progress, and it certainly fills its part well with an introductory editorial on the front cover by John G. Rumney, general manager of the company.

The specific aim of the publication is to stimulate the sales force behind Fenestra Solid Steel Window Sash. Lister R. Alwood, the editor-in-chief of the new publication, deserves considerable credit for its style and make-up. If the first copy of Fenestra is to be taken, as they state, as only a beginning of the sort of paper they want to make it before 1913 expires, the Detroit Steel Products surely has an excellent treat in store for the field of house-organs.

R. J. Ambler, formerly advertising manager of Ralston Food and Purina Mills, St. Louis, and previously connected with the Hardware Reporter, has been made general manager of the Efficiency Magazine, New York, published by The Business Bourse and edited by J. George Frederick.

The December and January numbers of Farm and Home, Springfield, Mass., were the largest subscription months ever enjoyed by that paper. December was the best in its history and January was its largest January, a total of 75,000 new subscriptions having been received in the two months. Their rate card guarantees only 50,000 circulation, but it now takes nearly 600,000 to make the rounds.

Mr. and Mrs. Capper recently returned from Panama, where they spent several days at the Canal, making a special cruise with western and southern business and newspaper men. Among the other newspaper men who were in the party were Frank Bonfils, of the Denver Post; H. L. Pittock, of the Portland Oregonian; Samuel A. Perkins of the Tacoma Ledger, and Robert J. Burdette, the California Humorist.

The Farmer, of St. Paul, has just issued a book entitled "Automobiles in Minnesota," that discloses some surprising conditions of wealth in that state, as well as revealing the sales efforts of the registered cars in the state up to November 1st, 1912.

The makes and number of cars in towns of all classes are shown in tabulated form. The information should be not only profitable to advertisers of automobiles, but interesting to almost any advertiser who can sell goods in that territory.

HODGES ELECTED PRESIDENT OF
AGATE CLUB

Gilbert T. Hodges, Jr., has been elected president of the Agate Club, succeeding A. C. G. Hammesfahr.

Mr. Hodges is western manager of The Frank A. Munsey Company and is one of the most widely known and best liked men in the advertising field.

He is an active member of the University Club, Chicago, the Westward Ho Golf Club, Western Advertising Golfers' Association, the Agate Club and the Red Roosters, the latter being a social organization of advertising men in Chicago, with a non-resident membership which includes a number of the leading lights of the profession throughout the country.

The Agate Club has done a lot of constructive work along educational lines during the past year. It expects to continue this program under the leadership of Mr. Hodges during the coming year.

One of the best things Mr. Hodges does, besides selling space in Munsey's, is golf. He is an enthusiastic follower of the game, and is well able to hold his own with anyone with whom he might enter into a friendly contest. Last year he was champion of the Westward Ho Golf Club, and was also at one time champion of the Western Advertising Golfers' Association.