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TABLE OF CONTENTS

Page

Conventionalities

9

The Net Value of Conventions.

10

Telegraphic Copy

11

The "Get Together Idea" in Business.

12

The Real Education for Efficiency..

15

The Advertising Lesson in the Chicago Daily Newspaper Tie-Up

17

The Dallas Convention.....

18

What the Farmers of America Offer to the Advertiser.

.By D. L. Taylor 23

How Western Electric Advertising is Building a Great Electrical Department Store..

.By J. George Frederick 27

The Smile of Commerce.

..By John Waller 29

Growing Crops a Little Late but Doing well.

31

The Inter-t'rban Trolley and Rural Advertising.

By Waldon Fawcett 35

The Harpoonist ...

.By Our Staff Dyspeptic 39

The Presidential Year Bugaboo.

By William Lessing 42

Receipts for Purchases..

By Hollis W. Field 43

The Newspaper Field..

46

Some Sidelights on Copy Technique.

.By Irwin Spear 48

In the Magazines....

. By Walter Ourens 50

"Curlycue" Advertising and the Bed of Procrustes.

.By 0. N. Looker 53

The Fortune of Misfortune..

.By Edırard S. Babco.t 54

Personally Conducted Tours to the Business Homes of Men Who Have Made Good. ...By J. B. Dignan 55

Publicity Is Not Advertising.

By Orson Grares 56

Newspaper Folk

57

The Functions and Influence of the Agricultural Press.

By T. D. Harmon 59

The Off-The-Street Club Ball Game....

61

Observations on Advertising...

By George F. Burba 62

W. R. Emery, Candidate for President of Central Division of the Associated Advertising Clubs of

America

64

Burba's Barbs

65

Wayside Thoughts on Advertising.

.By F. E. Dayton 66

McKelvie for Lieutenant Governor.

68

Mainly About Media....

69

Focusing the Pictorial Appeal...

By Harturell Mason 72

The Courage of the National Advertiser.

.By Robert Frothingham 76

The Fishing Fever......

77

At the Ad Clubs...

78

Organization Needs of Retail Advertiser.

.By Julius Schneider 82

The Net O' Things....

87

Alterations to be Noted in Taylor's Digest..

95

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