Agricultural Advertising, Volumen24

Portada
Elmer E. Critchfield, Marco Morrow, Richard S. Thain
F. B. White Company, 1912

Dentro del libro

Contenido

dvertising
39
Promotion Published by LongCritchfield Publishing House Chicago Illinois Entered as secondclass
50
Wealthy
56
The Functions and Influence of the Agricultural Press
59
Burbas Barbs
65
By Hartwell Mason
72
reader They study with him and help him solve the problems he must solve
81
JUNE 1912 No 2
2
JULY 1912 No 3
3
SEPTEMBER 1912 No 5
5
OCTOBER 1912 No 6
6
FEBRUARY 1913 No 10
10
Whats Wrong with Financial Advertising 12
12
TABLE OF CONTENTS
13
Crop Outlook is Quite Satisfactory 18
18
Daily Newspaper Nearest Approach to Ideal Advertising Medium By Joseph H Appel 27
27
Advertising Men Plan Big Social and Charitable Event 37
37
Territorial Expansion by Means of Newspaper Advertising By C T Logan 45
45
Burbas Barbs 54
54
Old Eightyeight 9
57
of Pierces Farm Weeklies
58
At the Ad Clubs 60
60
W R EMERY Robert Frottingham
1
FOUR YEARS NEW LIFE
9
Dont Know 12
12
Only an Advertisement By a Victim 18
18
The Harpoonist By Our Staffsman 26
26
The Producing Power of the Gulf Coast Country By Milo B Everett 32
32
Mainly About Media 40
40
Pictorial Review
42
The Net O Things 46
46
Promotion Published by LongCritchfield Publishing House Chicago Illinois Entered as secondclass
50
Chicago
53
Since October 1st 1912 a combined circulation of 310000 for the three
63
not be maintained by any publication if it were
69
Odds and Ends
9
The Trade Press
15
How Big Eastern Banking Houses Are Developing Bond Advertising
21
Strong Curtis Logic
27
Advertising That Comes Back
33
The Harpoonist
42
Churches Should Do Real Advertising
49
Does It Pay to Advertise Pianos?
56
Hicks Goes With Southern Ruralist
62
Health and Business
70
A Tale of a Salesman Who Di beyed Instructions
78
Pave Block
3
Psychologically Speaking 9
9
On Putting Things Up Just to Have Them Knocked Down 16
16
Enormous Yield in All 1912 Crops 22
22
It is a Profitable Investment
23
How the Farmers Will Spend Nine Billion Dollars By Grant Murray 28
28
American Vineyards and the Grape Growing Industry By Waldon Fawe tt 35
35
Is the Form Letter Played Out? By Irwin Spear 41
41
for good honest highclass propositions
46
Burbas Barbs 47
47
Some First Principles 54
54
Every publications circulation is of value
55
The Weekly an Effective Medium in an Educational Campaign By R G Howse 60
60
9
71
If you are an aver To demonstrate
72
VOL XXIV
73
GEORGE W HERBERT
75
11
79
Alterations to be Noted in Taylors Digest 69
81
MINNEAPOLIS MINN
1
NOVEMBER 1912 No 7
7
DECEMBER 1912 No 8
8
Obituary 9
9
13
13
Geo B Richardson Advertising Manager 31st St West No
17
Remarkable Crop Yield for 1912 23
23
21
24
Ninety per cent of We offer this service
25
B F Provandie Western Manager Marquette Building 1203
29
The Farmers Season of Leisure By Waldron Fawcett 30
30
P F COLLIER SON INCORPORATED E 6 Patterson
78
Mainly About Media 79
79
Two Things to Know By A F Sheldon 88
88
Chicago Illinois
97
Flatiron Building New York
102
TABLE OF CONTENTS
108
Prosperity Signs of the Times 9
9
How Campbells Soups Succeeded by Territorial Campaigning By J George Frederick 15
15
Under the Admans LampI Sentiment in Business By Lister R Alwood 23
23
An Open Letter
24
Merchandising Diplomacy By Hartwell Mason 29
29
The Moving Picture Theatre as an Advertising Medium By Irwin Spear 37
37
Burbas Barbs 45
45
One Hundred Years of American Cotton By George B Waldron A M 51
55
We have found that
60
At the Ad Mans Club 61
61
By George F Burba
67
COLLINS Editor has increased in circulation 34000 since June 1 and is able to guarantee over
1
Heres to You and Your Christmas 9
9
manufacturers are not personally
13
Trademarks and Slogans 16
17
tions on Northwestern farms that they
20
By George B Waldron A M
26
Unclassified 33
33
Bending the Twig By Hartwell Mason 40
40
We would also like
42
By Olivia B Strohm 46
46
Burbas Barbs 52
52
A Graffic Portrayal of a Recent Consolidation By Charles McMurdy 54
54
The Nations Food Supply By George B Waldron A M 60
60
George W Herbert
64
The Unregenerate Booklet By Irwin Spear 66
66
Western Representative
70
Newspaper Advertising Reaches Both Merchant and Buyer By Guy S Osborn 72
72
Organized Advertising
9
How the Gillette Razor Company Developed An Unlimited Market for a New Product
15
The Harpoonist
23
By Olivia Barton Strohm 32
32
At the Ad Clubs 49
49
STANDARD
65
By Edwin N Ferdon
71
The White Badge of Courage 10
How Huylers Built a National Demand for Branded Candy By J George Frederick 15
The Harpoonist By Our Staff Dyspeptic 25
Burbas Barbs 41
The Value of Symbolism in Advertising By Hartwell Mason 42
Building and Holding Distribution of a Drug Specialty By Bert M Moses 57
Hodges Elected President of Agate Club 69
The Story of Agricultural Advertising 9
9
Brazen Tacks By Albert E Pharo 16
16
Uncle Sams Experience in Advertising for Recruits for the Army and Navy By Waldon Fawcett 24
24
The Cubists Art vs Understandable Illustration By W Livingston Larned 30
30
The 1900 Washer Co on Dealer Cooperation By H L Barker 37
37
Burbas Barbs 44
44
Atlas Club Minstrels 50
50
Advertising Agricultural Implements By Jay Lessing 58
58
Col James M Emery Well Beloved Veteran in Advertising 66
66
From Friend to Friend By T W LeQuatte 72
72
A Dairy Farmstead 78
78
Other Fellows Thunder 85
85
farmers through a favorable channel predisposing them to receive your proposition if you advertise
98
The Modern Agricultural Journal 9
9
Giving Advertising a Square Deal By M S Achenbach 17
17
The Net o Things 23
23
THEYRE WATCHING
25
The Harpoonist By Our Staff Dyspeptic 43
43
Brilliant Crop Prospects for 1913 52
52
In the Advertising Workshop By AdCraft 58
58
Errands Made Easy by Advertised Goods By Olivia Barton Strohm 66
66
Pure Advertising By W Oakley Stout 73
73
At the Ad Clubs 78
78
What is the Matter with the Advertiser? By M W Thompson 86
86
The Net o Things By William Woodh ad 88
88
Buying Advertising a Serious Business By W R Emery 99
99
total need of the October 12th issue requires 135175 copies We guarantee 145000 paid subscribers
113

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