Brands, Consumers, Symbols and Research: Sidney J Levy on MarketingSAGE, 1999 M08 11 - 590 páginas Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing. |
Contenido
MARKETING | 31 |
Demarketing Yes Demarketing 1971 | 75 |
Marketing and Aesthetics 1974 | 84 |
Marcology 101 or the Domain of Marketing 1976 | 103 |
Toward a Broader Concept of Marketings Role in Social Order 1979 | 113 |
The Heart of Quality Service 1989 | 118 |
Absolute Ethics Relatively Speaking 1993 | 122 |
PRODUCTS AND BRANDS | 127 |
The Two Tiers of Marketing 1990 | 162 |
Marketing Stages in Developing Nations 1991 | 164 |
Communication Strategies for Declining Main Brands 1993 | 171 |
THE SYMBOLIC NATURE OF MARKETING | 197 |
Symbols for Sale 1959 | 203 |
Symbols of Substance Source and Sorcery 1960 | 213 |
Symbolism and Life Style 1963 | 217 |
The Public Image of Government Agencies 1963 | 225 |
Otras ediciones - Ver todas
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing Sidney J. Levy,Dennis W. Rook Vista previa limitada - 1999 |
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing Sidney J. Levy Vista de fragmentos - 1999 |
Términos y frases comunes
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