What Works: Gender Equality by Design

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Harvard University Press, 2016 M03 8 - 400 páginas
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impactsÑoften at low cost and high speed.

Acerca del autor (2016)

Bohnet Iris : Iris Bohnet is a behavioral economist at Harvard University, where she is a professor, Director of the Women and Public Policy Program, and Co-Chair of the Behavioral Insights Group at the Kennedy School of Government.

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