Virtual Marshall McLuhan

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McGill-Queen's Press - MQUP, 2001 - 305 páginas
Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy.

Dentro del libro

Contenido

The TechnoProphet as Poet and Trickster
38
McLuhan the Correspondent His Writings as Probes Percepts and Affects
51
From the Trivium to the Tetrad Media as Artefact and Language
67
The Professor and the Publicist Tom Wolfe the Firehouse Boys and Marshall
81
McLuhanesque Ambivalence Power and Cultural Production
95
McLuhan and the Cults Gnosticism Hermeticism and Modernism
108
McLuhan as Prepostmodernist and Forerunner of French Theory
125
McLuhan as Trickster The Poetry of Cliché
138
Joyce Light and the Road to Digiculture
170
McLuhan as Modern Satirist
187
Conclusion Rehabilitating the Arts and the Artist
202
Biographical Notes and The Medium Is the Rear View Mirror
215
Edmund Carpenter That NotSoSilent Sea
235
Notes
263
Bibliography
287
Index
299

McLuhan Joyce and the Evolution of Cyberculture
153

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Acerca del autor (2001)

Donald F. Theall is professor emeritus and former president of Trent University. He is the author of The Medium Is the Rear View Mirror: Understanding McLuhan.

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