A New Mail Order Record 13,278 Lines in February issue The Ladies' Favorite Magazine The surprising feature and wherein lies the record is in the Another impressive point is in the fact that 2,169 lines over Mr. Advertiser: It is going some to eliminate all the above Here are the reasons:-1-250,000 circulation at 80c per agate Last forms for March close on February 23rd. 250,000 circulation Get your copy in early as we will not guarantee to insert your LADIES' FAVORITE 129 10th Street MAGAZINE :: Des Moines, Iowa A Little Logic For The Agricultural Advertiser O back to the time when your business was started. Whether it had to do with improved seed, live stock, implement, machine, or household accessory, you based its success on its advantages over an older and less efficient article. Who was the first to appreciate its advantages? Was it not the quickest-witted, brightest and most level-headed farmer of each community? Following his patronage, was not your strongest and most effective argument to his skeptical neighbors, a reference to the actual demonstrated success that had been made by the progressive farmer? An affirmative answer to the preceding question proves that the good influence of an intelligent, progressive farmer, capable of successfully adapting your goods to his household or farm, is absolutely neccessary before seeking the patronage of his neighbors. "FARMING" REACHES THE PACE-MAKERS In developing FARMING as a national agricultural advertising medium, this same principle has been applied. We have focused our editorial efforts on the farmers who are setting the pace for their neighbors, by publishing articles that would interest only the most active-minded people. The best photographs on highest quality of coated paper have made a place for FARMING on the library table in the best farm homes. Our subscription offers have been confined to plans that necessitated the full payment of the subscription price, thus attracting those who would read FARMING because they believed its principles. DON'T YOU WANT TO REACH THE "FARMING" QUALITY OF FARMERS ? Let us send you a copy of Farming—A postal request will do. DOUBLEDAY, PAGE & COMPANY NEW YORK OFFICE, 133 East Sixteenth Street -- CHICAGO OFFICE, 1515 Heyworth Building The World's Work Country Life in America The Garden Magazine Editorially it is the ablest farm paper published anywhere. Its editor, Mr. Christ Landman, is a successful, practical farmer, a writer of admitted ability, but above all, an able Editor, who carries his readers along with him. They all enthusiastically recognize him as their Friend. This is average for the past twelve months-and its subscriptions are all paid in advance. This paper has no collection department. Has no need for any. Now, if you are an advertiser-Mail Order or otherwise-results are what you are after, and we can produce them for you. You don't have to take our unsupported word as to our circulation claims. We issue a circular showing our circulation by states, and will gladly verify to your complete satisfaction, every claim we make. RATE 35c PER LINE FLAT. DEUTSCH-AMERIKAN. FARMER :: Lincoln, Neb. Association of American Advertisers Examiner's Report on Die Deutsche Hausfrau und Modernes Journal (Monthly) MILWAUKEE, WISCONSIN “The Woman's Home Journal of the German Language” The circulation for November, 1906, was 8,076 greater than for July, 1906, and 6,716 greater than the average for the period examined, the increase being principally in "samples." The December issue will approximate 140,045 copies distributed as above, except that "samples" will take the greater part of the increase, but examiner is thoroughly convinced that "samples" are as good, if not better, for the general advertiser, as "Mail Subscribers Paid" in the case of this Publication. "City subscribers" have been gradually decreasing, until in December they are about 5,000, owing to the fact that all in arrears October 1, 1906, were taken off and all new subscribers are not yet put on list, being supplied from the "reserved for current orders" item. Ninety per cent. of subscriptions are paid for at 50 cents per year, 10 per cent. averaging 40 cents per year. Subscribers are held as delinquent for 12 months, and then dropped; but the percentage is very small, for instance: October 1, 1906, delinquents for 12 months to that date were but 2,100 (a little less than 2 per cent.), many of whom have renewed. No special offer is made to old subscribers in good standing to induce them to renew for another term. Efforts for new subscribers are made by advertising extensively in papers published in the same language; the offering of slightly reduced rates for 2, 3 or 4 years' subscription at one time, and of premium to those who solicit and send in new names, but these reductions do not, as before stated, affect more than 10 per cent. of the total paid subscription. Examination of circulation of this periodical covers but the five issues, for the reason that the July issue was the first under present name and condition. On July 1, 1906, DIE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, were consolidated: The HAUSFRAU had at that time some 83,178 total output and the JOURNAL some 45,000, estimated on the part of the JOURNAL as they kept no records. Distribution of circulation by states follows: The above is paid circulation: To it must be added the "samples" and free circulation, some 19,000 average, 50 per cent. of which is used in Wisconsin, Ohio, Illinois, Iowa, Minnesota and other places having a clientage for a publication of this character. THE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, consolidated, July, 1906, is published by the Hausfrau Publishing Co., Edgar W. Coleman, Presi dent; H. H. Coleman, Secretary and Treasurer; Marie Juessen, Editress. It is generally 28 pages (with four covers), color being used on front and back covers: Advertising pages are 4 columns wide, columns are 200 agate lines long, 13% pica ems wide. Text pages are 3 columns wide, columns being 18 ems wide and 200 agate lines long. One edition is issued to be mailed by the 20th of the month. Forms close on the 25th of the second preceding month. Subscription price is 50 cents per year. Members of the Association having contracts are: Dated, New York, November 15, 1906. G. Mennen Chemical Co., N. K. Fairbank Co., Walter Baker & Co., Ltd. S. B. & B. W. Fleisher, Inc. Respectfully submitted, H. L. KRAMER, Chairman. B. M. MOSES, J. H. CAMPBELL, EMERY MAPES, A. N. DRAKE, Committee on Circulations. |