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Association of American Advertisers
Examiner’s Report on Die Deutsche Hausfrau und
(Monthly) MILWAUKEE, WISCONSIN
“The Woman's Home Journal of the German Language"
Including July, 1906, to November, 1906, issues
Examined November 8-9, 1906
Average 107,921 Samples,
12,872 5,561 Advertisers and Advertising Agents, 2,853 Exchanges,
329 Employees and office use,
281 Reserved for current subscribers and
samples, all circulated following
2,606 113,482 Total Unpaid. ..
18,941 Examiner's Total Average Output,
The circulation for November, 1906, was 8,076 greater than for July, 1906, and 6,716 greater than the average for the period examined, the increase being principally in "samples."
The December issue will approximate 140,045 copies distributed as above, except that "samples" will take the greater part of the increase, but examiner is thoroughly convinced that "samples" are as good, if not better, for the general advertiser, as "Mail Subscribers Paid" in the case of this Publication,
“City subscribers” have been gradually decreasing, until in December they are about 5,000, owing to the fact that all in arrears October 1, 1906, were taken off and all new subscribers are not yet put on list, being supplied from the “reserved for current orders" item.
Ninety per cent. of subscriptions are paid for at 50 cents per year, 10 per cent. averaging 40 cents per year.
Subscribers are held as delinquent for 12 months, and then dropped; but the percentage is very small, for instance: October 1, 1906, delinquents for 12 months to that date were but 2,100 (a little less than 2 per cent.), many of whom have renewed. No special offer is made to old subscribers in good standing to induce them to renew for another term.
Efforts for new subscribers are made by advertising extensively in papers published in the same language; the offering of slightly reduced rates for 2, 3 or 4 years' subscription at one time, and of premium to those who solicit and send in new names, but these reductions do not, as before stated, affect more than 10 per cent. of the total paid subscription.
Examination of circulation of this periodical covers but the five issues, for the reason that the July issue was the first under present name and condition.
On July 1, 1906, DIE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, were consolidated: The HAUSFRAU had at that time some 83,178 total output and the JOURNAL some 45,000, estimated on the part of the JOURNAL as they kept no records.
Distribution of circulation by states follows:
The above is paid circulation: To it must be added the "samples” and free circulation, some 19,000 average, 50 per cent. of which is used in Wisconsin, Ohio, Illinois, Iowa, Minnesota and other places having a clientage for a publication of this character.
THE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, consolidated, July, 1906, is published by the Hausfrau Publishing Co., Edgar W. Coleman, Presi dent; H. H. Coleman, Secretary and Treasurer; Marie Juessen, Editress.
It is generally 28 pages (with four covers), color being used on front and back covers: Advertising pages are 4 columns wide, columns are 200 agate lines long, 1372 pica ems wide.
Text pages are 3 columns wide, columns being 18 ems wide and 200 agate lines long.
One edition is issued to be mailed by the 20th of the month. Forms close on the 25th of the second preceding month.
Subscription price is 50 cents per year.
G. Mennen Chemical Co.,
S. B. & B. W. Fleisher, Inc.
H. L. KRAMER, Chairman.
Committee Circulations. Dated, New York, November 15, 1906.
"IT COVERS ILLINOIS
and covers it more thoroughly than any other agricultural paper. A minimum of 40,000 copies per issue guaranteed. Over 25,000 in Illinois. Rates and information on application.
Rand-McNally Building, Chicago.