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Association of American Advertisers

Examiner’s Report on Die Deutsche Hausfrau und

Modernes Journal

(Monthly) MILWAUKEE, WISCONSIN

The Woman's Home Journal of the German Language"

Including July, 1906, to November, 1906, issues

Examined November 8-9, 1906

Paid
Mail Subscribers,
City Subscribers,

Average Unpaid

Average 107,921 Samples,

12,872 5,561 Advertisers and Advertising Agents, 2,853 Exchanges,

329 Employees and office use,

281 Reserved for current subscribers and

samples, all circulated following
month or so,

2,606 113,482 Total Unpaid. ..

18,941 Examiner's Total Average Output,

132,423 Unpaid,

18,941

Total Paid,

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The circulation for November, 1906, was 8,076 greater than for July, 1906, and 6,716 greater than the average for the period examined, the increase being principally in "samples."

The December issue will approximate 140,045 copies distributed as above, except that "samples" will take the greater part of the increase, but examiner is thoroughly convinced that "samples" are as good, if not better, for the general advertiser, as "Mail Subscribers Paid" in the case of this Publication,

“City subscribers” have been gradually decreasing, until in December they are about 5,000, owing to the fact that all in arrears October 1, 1906, were taken off and all new subscribers are not yet put on list, being supplied from the “reserved for current orders" item.

Ninety per cent. of subscriptions are paid for at 50 cents per year, 10 per cent. averaging 40 cents per year.

Subscribers are held as delinquent for 12 months, and then dropped; but the percentage is very small, for instance: October 1, 1906, delinquents for 12 months to that date were but 2,100 (a little less than 2 per cent.), many of whom have renewed. No special offer is made to old subscribers in good standing to induce them to renew for another term.

Efforts for new subscribers are made by advertising extensively in papers published in the same language; the offering of slightly reduced rates for 2, 3 or 4 years' subscription at one time, and of premium to those who solicit and send in new names, but these reductions do not, as before stated, affect more than 10 per cent. of the total paid subscription.

Examination of circulation of this periodical covers but the five issues, for the reason that the July issue was the first under present name and condition.

On July 1, 1906, DIE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, were consolidated: The HAUSFRAU had at that time some 83,178 total output and the JOURNAL some 45,000, estimated on the part of the JOURNAL as they kept no records.

Distribution of circulation by states follows:
Alabama
385 Canada

2,246
California
2,892 Connecticut

1,217
Colorado
720 Delaware

42
Idaho
403 Florida

77
District of Columbia
26 Georgia

39
Illinois

12,532
Indiana

1,979
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7,099 Kansas

3,060
Kentucky
704 Louisiana

122
Maine
50 Maryland

271
Massachusetts
1,135 Michigan

4,046
Minnesota
7,241 Mississippi

26
Missouri
4,280 Montana

415
Nebraska
6,031 Nevada

29
New Hampshire

221
New Jersey

1,967
New Mexico
129 New York

5,829
North Carolina
28 North Dakota

1,973
Ohio
5,563 Oklahoma

665
Oregon
1,299 Pennsylvania

3,776
Rhode Island
159 South Carolina

16
South Dakota
1,705 Tennessee

229
Texas
7,587 Utah

303
Vermont
5 Virginia

151
Washington
1,611 West Virginia

264
Wyoming
87 Wisconsin

15,387
Foreign
1,913 City of Milwaukee.

5,000
Arkansas

598

The above is paid circulation: To it must be added the "samples” and free circulation, some 19,000 average, 50 per cent. of which is used in Wisconsin, Ohio, Illinois, Iowa, Minnesota and other places having a clientage for a publication of this character.

THE DEUTSCHE HAUSFRAU und MODERNES JOURNAL, consolidated, July, 1906, is published by the Hausfrau Publishing Co., Edgar W. Coleman, Presi dent; H. H. Coleman, Secretary and Treasurer; Marie Juessen, Editress.

It is generally 28 pages (with four covers), color being used on front and back covers: Advertising pages are 4 columns wide, columns are 200 agate lines long, 1372 pica ems wide.

Text pages are 3 columns wide, columns being 18 ems wide and 200 agate lines long.

One edition is issued to be mailed by the 20th of the month. Forms close on the 25th of the second preceding month.

Subscription price is 50 cents per year.
Members of the Association having contracts are:

G. Mennen Chemical Co.,
N. K. Fairbank Co.,
Walter Baker & Co., Ltd.

S. B. & B. W. Fleisher, Inc.
Respectfully submitted,

H. L. KRAMER, Chairman.
B. M. MOSES,
J. H. CAMPBELL,
EMERY MAPES,
A. N. DRAKE,

Committee Circulations. Dated, New York, November 15, 1906.

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BILLINOI :

and covers it more thoroughly than any other agricultural paper. A minimum of 40,000 copies per issue guaranteed. Over 25,000 in Illinois. Rates and information on application.

Rand-McNally Building, Chicago.

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