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If Advertisers would reach the Boy on the Farm, as well as the Farmer's Whole Family they should use

THE AMERICAN FARMER

LIVE STOCK AND POULTRY RAISER

BY AMERICAN FARMER COMPANY

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VOL. 22. No. 4.

INDIANAPOLIS, IND., FEBRUARY, 1907.

40 Cents a Year.

The Boy On the Farm

By SOLON L. GOODE

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Who hears the first carol of song-birds
When glad springtime awakes them to song?
Who catches the music of waters

As they're rushing so swiftly along?

Who inhales the rich odors of blossoms

With that perfume God drops from on high?

Who drinks in the ozone of heaven

'Neath the dome of the far-jeweled sky?

Who revels in fruits from the orchard

As he rests 'neath the old apple tree?
Who's alert to the thrum of the pheasant

And the still sweeter hum of the bee?

He whose cheek bears the bronze of the sunbeams
And whose soul is o'erfull of earth's charm:
'Tis the youth who abides with Dame Nature-
Yea, the boy who lives out on the farm.

There are thousands who dwell in the city
With its whirl and its grime and its din,
Who'd exchange all the gold in their coffers
To escape their environs of sin.

They long to go back to the wildwood,

Where their brows may be cooled by the breeze,
And recall the dear scenes of their childhood

As they rest 'neath the shade of the trees.

This is the only Literary Farm Paper Published.

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facts would seem to prove conclusively that an adherence to a trade mark, both by manufacturer and merchant, is the modern and profitable method of building up a successful stove business.

The history of the "price bushwhacker" shows him to have been unsuccessful both as manufacturer and merchant, and I am inclined to believe that the "quality bushwhacker" will in the end fare but little better.

The merchant who attempts to pick out and market ten constructions upon the basis of quality, and tries to popularize them under ten different names will be ten times as long in gaining a foothold and reputation for his goods as the merchant who advocates and advertises only one name, applied to a reasonably good and complete line of cooking and heating stoves and ranges.

Trade mark advertising is the only method by which consumers can be made acquainted properly with the name of any complete line.

It's worse than useless-in fact it is a shameful waste of money, to picture any sort of a heating apparatus to a consumer who needs only a cooking apparatus-and vice versa. All steel ranges, all base burners, all oak stoves look as much alike to consumers of stoves as piano pictures look to stove merchants-hence he who would succeed and make his entire line known by name, must do so by a trade mark, which covers his entire line.

To me it seems that a permanent and profitable business can only be attained and maintained by those who are satisfied to cast their lot with some manufacturer making a full and complete line of cooks and heaters and then popularizing-by trade mark advertising the name of that line, in a local wayas the manufacturer popularizes it in a national way. Such a course is sure to succeed eventually and the success of any other course is doubtful.-Buck's Shot.

Chicago's New Billboard Ordinance

The Chicago council, at its meeting on Jan. 2, 1907, unanimously passed a new billboard ordinance.

The features of the ordinance as passed are as follows:

Billboards of greater height than two feet on the roofs of buildings shall be faced with iron and anchored to the approval of the building commissioner. The supports may be of wood.

Billboards on roofs shall not exceed ten feet in height nor twenty-four feet in length for every twenty-five feet of frontage. A door shall be cut in the center of the board for fire escapes.

Billboards shall not be anchored upon the roof of any building more than two stories in height or having anything but a flat roof. The

THE

ARM-FOULTRY

Have You Bought Poultry or Eggs Lately?

Isn't it astonishing how the prices keep up? They've been "out of sight " for months.

D' you know How to Get Even with the Poultry Raiser? He's got your money, now you Get His Trade by advertising in

FARM-POULTRY

the paper he reads, believes in, and
buys by. Remember though! He
hasn't "bled" you, he's simply for-
tunate: making lots of money, and
he's ready to spend it liberally. Get
after him now.

Farm-Poultry Publishing Co.

232 Summer Street ::

:: Boston, Mass.

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60,000 for March 75,000 for April

(Guaranteed)

Rates 30 cents an Agate Line

With Liberal Discounts

No other farm paper in the U. S. is growing as fast as "FARM PRESS" in circulation. That is a pretty good sized statement, but we believe it is true. A good live, thriving, growing farm monthly paper ought to be a good place for your advertisement. Advertisers who contract for space at the present rates will be doing a very wise thing. Our present rate will hold good for a short time only. No reservations of space will be allowed. Ask for sample copy, rates, and full information. Nearly all Middle West farm circulation, the best in the world.

F. W. STILLWILL, Advertising Mgr. FARM PRESS PUBLISHING CO.

PUBLISHERS

Medinah Building, Chicago, Ill. Eastern Representatives: Fisher Special Agency, New York, Boston, Cleveland Forms close promptly on the 20th.

ADVERTISING THAT COUNTS

Every advertiser wants the kind that counts.

If you could spend a day or two with us, visiting any of the farms where

Acker und Gartenbau
Zeitung

circulates, and talk with the
German-American Farmers who
subscribe for this Great Farm
Weekly and learn for yourself
the high estimate they place
upon it, you would not for a
moment hesitate to use its ad-
vertising columns freely. In
fact you could not readily be
induced to pass it by, when you
make up your list of mediums.

We could take you into county
after county, in the best farming
sections, where prosperous
farmers subscribe for this paper,
year after year, many of them
taking no other farm paper.

Of course, you can't do this, but you can without risk, use the columns of this publication, and prove its worth to you. It is the sane and safe thing for you to do.

Acker und Gartenbau Zeitung Reaches 70,000 Good Farmers Weekly

We are always pleased and ready to present proof of our claim that it pays to advertise in Acker und Gartenbau Zeitung. Do not hesitate to write for this. You will not be importuned to use space with us beyond your best judgment, but you owe it to yourself to know the facts.

The Herold Company Milwaukee, Wisconsin

plans must be submitted to the building commissioner.

Billboards erected otherwise than on buildings within the fire limits shall not exceed twelve feet in height and shall be constructed of some incombustible material, except that the stringers may be made of wood.

No billboard other than those on the roofs of buildings shall be constructed at a greater height than seventeen feet from the level of the street, and the base of the billboard shall be at least five feet above level of street.

Billboards not exceeding twelve square feet in area may be built of wood or other material and shall be exempt from the provisions of this article. Signs erected flat against the face of a building also shall be exempt.

Billboards erected outside the fire limits have a different set of regulations. They are not allowed, however to be built higher than seventeen feet, and there is a provision for the same clear space of five feet underneath.

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In an editorial in a recent issue of Ad Sense, on the danger of an advertiser's becoming too thoroughly imbued with the frequent change of copy spirit, this incident is related:

A certain concern in Chicago which does a very great deal of so-called direct advertising through the mail, once had a circular letter which produced results in extremely large quantity. The head of the firm, who had probably read it over several hundred times in an endeavor to improve upon it, finally got very tired of it, and he began to think that the returns were coming in, not on the merits of the letter, but in spite of its demerits, and he threw it aside. There was a big drop in returns, and he sent out a new letter. There was still another drop; and so on for a period of several months. In the

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