The Wise Advertiser
Advertises in the South

The eyes of the whole world are watching the wonderful
increase in the prosperity of the South. The 1906 cotton
crop alone was worth $700,000.00 to the Growers, and the
poor man of yesterday is the well-to-do man of today.
The Southerner is in the market for everything with
which to equip a modern, up-to-date farm or plantation,
and for the pleasures as well as the necessities of life-
Pianos, Organs, Books, Buggies, Wagons, Engines,
Machinery of all kinds, Agricultural Implements, Seeds,
Nursery Stock, Poultry, Livestock, Building Material, and
all commodities for home and farm use.

The cream of the best element is reached thoroughly and
economically by

The

Cotton Journal

a weekly publication, profusely illustrated, devoted to
Cotton and Southern Agriculture. Harvie Jordan, Pres-
ident Southern Cotton Association, Editor-in-Chief.
Backed by a $200,000 company, with a board of directors
composed of 21 of the South's most prominent and suc-
cessful men, it has prestige among the planters and farm-
ers of the South, that is not enjoyed by any other publica-
tion. Each copy, containing sound advice and interesting
articles on timely subjects, is read, preserved and

Circulates in Every Country Where Cotton is Grown
Present Rate, $2.00 per inch, flat.

No questionable advertising accepted. Write for sample
copy. Address, Advertising Department,

Cotton Journal Publishing Co.,

Atlanta, Georgia

"I am getting more papers than I can afford to pay for, but no farmer can afford to be without the Cotton Journal. I consider it indispensable." D. F. Bell, Brewton, Ala.

It is Worth the Money

Growing circulation has made it necessary

to make a slight advance in the advertising
rates of

Farm, Stock and
Home

Minneapolis, Minnesota

After July 1st, 1907 they will be as follows:

circulation is lower than any other in the
Northwest.

In making the rate, the question of having
the advertiser make money from his investment
in Farm, Stock and Home was given first
consideration.

Ask Long-Critchfield or any advertising agency how Farm, Stock & Home pulls.

50,000 Circulation

Display Advertising-25 cents per agate line, $3.50 per inch (14 lines to the inch).
Readers-25 cents per nonpareil line.

Information-Size of printed page, 9x13 inches; width of column, 13 ems (2 1-8 inches); length of column, cover pages, 182 agate lines (13 inches), 4 columns to a page; length of inside columns, 168 lines (12 inches) 4 columns to a page. Paper issued 1st of each month. Forms close 15th of month preceding date of issue. We can take halftone cuts. Position not guaranteed. Change of copy must be in by 1st of month preceding date of issue.

HAWKINS PUBLISHING COMPANY,

73 Main St.,

Geo. E. Tracy, Advertising Manager.

WATERVILLE, N. Y.

"My Paper" "Our Paper"

Did you ever stop to think of the significance of those terms? For instance, there is one paper that you and your family speak of in that way. Then when you allude to any other paper you give it its specific name.

The difference is in the closeness to you of that particular paper-call it a sympathetic plane of thought-tradition-prejudice or what you will-the difference is there.

We need not explain how this bears upon the subject of advertising. What we are getting at is this: That the best element of farmers and their families in Iowa and other Western States say "My Paper" or "Our Paper" when they mean

WALLACES FARMER

"GOOD FARMING-CLEAR THINKING-RIGHT LIVING" A WEEKLY JOURNAL

Wallaces' Farmer is closer to the intelligent farmer of the West than any other paper published. It is published expressly for intelligent people-and it is the intelligent people in the business of farming that make money, spend money for improvements, and spend enough to live well.

Read through a copy of Wallaces' Farmer and see if it is not the paper you would take yourself if you were a farmer.

Quality of circulation must be one of your chief considerations if your advertising campaign is to be the greatest possible success. You get both quantity and quality in Wallaces' Farmer.

Published weekly at Des Moines, Iowa.

Rate per line, 30 cents. Space Discounts down to 20

cents.

Forms close every Monday noon.

GEO. W. HERBERT,

1736 First National Bank Bldg.,

Chicago Representative.

WALLACE C. RICHARDSON,
Temple Court, New York City,
Eastern Representative.

National Farmer

and Stock Grower.

Published Monthly at ST. LOUIS, MO.

THE PRICE OF THE NATIONAL FARMER AND STOCK GROWER WITHOUT PREMIUMS IS FIFTY CENTS A YEAR, OR

ONE DOLLAR FOR THREE YEARS.

During the year 1907, to anyone who will send us fifty cents for one single year's subscription to THE NATIONAL FARMER AND STOCK GROWER we will also send as a free supplement one copy of THE DATE BOOK HISTORY OF LIVE STOCK AND AGRICULTURE. It will be necessary to claim The Date Book when sending in the subscription; otherwise it may be overlooked, for the reason that we have other supplements.

ADVERTISING RATES-40c Per Agate Line.

The Date Book History of Live Stock and Agriculture is published in Magazine form, 100 pages, 100 illustrations, and contains 3000 historical items concerning the birth. growth, and development of the live stock industry of the world. It is a diamond of a book and everyone interested in any branch of farming ought to have a copy.

THE HALE PUBLISHING CO.,

3550 Vista Avenue, ST. LOUIS, MO.