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and largely increase their sales through each floor to the packing floors, without other sources.

handling And then, there are pianos, organs, In the main building will be ample and many other advertised articles, that facilities for the accommodation of all are not found in the columns of the out-of-town callers, and the army of agricultural papers, whose manufactur 10,000 employes. ers are missing golden opportunities by Rest rooms, restaurant and roof garnot advertising to the farmer.

den for employes and visitors, doctor's

office and hospital wards with nurses The Mammoth New Building

in attendance for any sudden illness It is almost too large a subject to talk or emergency case; school room with about in a little magazine like this. instructors; mothers' room with attendThe illustration printed herewith gives ants for visitors who bring the babies but a faint idea of its immensity.

along; firemen's, watchmen's, and policeNine hundred feet long-nearly men's headquarters; barber shop and sixth of a mile—two hundred and sev shoe shining parlor—these are among enty feet wide, nine stories above, and the things planned for in the main two under ground. Nearly 2,000,000 building. square feet, fifty acres, or fifteen city To facilitate the speedy handling of blocks under one roof. The Chicago mail matter, a branch of Chicago Postriver along one side of the building office, under the direction of a qualified with 900 feet of docks. Here stean postal clerk, will be located in the main boats and steam barges will transport building. All the express companies will merchandise to and from the freight have representatives and private offices houses of 24 railroads.

here; also the various telegraph comRailroad tracks from end to end of panies, while long-distance telephone the mammoth structure, enabling 50 with its large switchboard and several freight cars to load and unload under operators, will enable the firm to talk

to New York, New Orleans, Winnipeg, The subway electrical freight trains or Los Angeles with equal facility. will pass under the building, connected Electric lighting, heating, power and by large freight elevators, carrying ventilating plants, and a system of waterfreight to and from each of the nine works and fire protection will complete floors. These tunnel trains will trans

the plan. port goods with great speed to freight The new building will be constructed and express depots and offices through- entirely of steel and concrete, absolutely out the city.

fire-proof; rather plain, without any Many sets of automatic conveyors will frills, but massive, substantial, and concarry into the building, boxes and pack venient for its purpose. ages of all kinds from the platforms, This stupendous enterprise, of which where freight trains and boats unload Chicago is justly proud, is an outgrowth goods. Other conveyors, inside the of the increasing demands of the Ameribuilding, will transport the goods to can farmer, and the genius of two Clithe various departments on the nine cago men, Montgomery Ward, and floors. Eight large steel-tube spiral George R. Thorne, who created the slides, from basement to top floor in catalogue mail-order business, by invarious parts of the building, receive telligent, honest merchandising and, and convey goods to be shipped out from ADVERTISING.


Death of a Pioneer Mail Order Advertiser

At West Grove, Pennsylvania, in the sev. largely instrumental in organizing the Mail enty-second year of his age, Alfred F. Conard, Order business in flowering plants, which soon President of the Conard & Jones Company, extended all over the United States and to forpassed away early in the morning of the 15th eign countries, establishing a remarkable repuinst., after having suffered a very short illness tation for West Grove Roses. of acute pneumonia. Although far advanced About 1892 Mr. Conard became separated in years, Mr. Conard up to the very last day from the Dingee & Conard Co. and estabof his life continued to take an active interest lished a new business in his own name, and in the affairs of the business of which he was later, in 1897 associating himself with S. MorPresident, having spent considerable time at ris Jones, a prominent business man of West his desk the day before his death. Among Grove and with Antoine Wintzer, who had the men who have

already made his repbeen most prominent

utation as one of the in the Floral business

most successful propand especially the

agators of roses in growing of Roses

the country and who during the past fifty

had worked with Mr. years, few, perhaps,

Conard ever since his have been more con

start in the business, spicuous or have done

organized the Conard more for the develop

& Jones Co. While ment of the Mail

it was constantly the Order business in the

aim of this firm to Floral line.

build up a reputation Mr. Conard was a

for first-class stock in descendant of Dennis

all kinds of ornamenConard (or Kunard,

tal flowers and shrubas the name was

bery, Roses have althen,) a German, who

ways held first place was one of the first

and since the incorsettlers of German

poration of this comtown, now a suburb

pany have been grown of Philadelphia, in

in large and con1683. Alfred was

stantly increasing the son of Thomas

quantities. and Rebecca Shoe

Mr. Conard twice maker Conard and

traveled abroad visitobtained his early ed

ing prominent Rose ucation in his father's

growers of other counschool at West Grove

tries, especially in the and at Westtown

interests of his busiFriends Boarding

ness. He was a man School.

of very retiring naAfter having been

ture and for that associated with Thom

reason not so promias Harvey in the

nent in the trade gennursery business and having

erally as his long exacquired


perience and extenthorough knowledge

sive knowledge of the of his vocation, Mr.

floral business would Conard formed the

have warranted. He firm of Conard &

was scholarly in his Brother, but later entered into partnership with tastes, methodical and precise in his habits, Charles Dingee under the firm name of Dingee well-read, and well-informed, "a gentleman of & Conard. The business formed at that time the old school." He was particularly able and was largely in the general nursery line and proficient in those qualities which go to make employed agents. There were but two green up a successful Mail Order salesman. In comhouses in use and the establishment was known piling Catalogues, his work was most accurate as the "Harmony Grove Nursery."

and thorough, and he was the first advertiser About the year 1867 the firm began more in any line of business to enter into a contract extensively the propagation of Roses, Antoine

(with any of the large advertising concerns in Wintzer having been secured as propagator,

the country) to place the business on a per

centage basis, a plan that has now been almost and by a method then entirely new they began

universally adopted. to grow Roses in constantly increasing quanti

Mr. Conard has been for many years a dities. At this time Mr. Conard compiled the

rector of the National Bank of West Grove, first Mail Order Catalogue to sell Roses and and interested in other organizations of a more was really the pioneer in this line, having been or less prominent nature.


The Breeder's Gazette

A $2.00 weekly journal
for the American stock
farm. Guaranteed bona-
fide subscription list ex-
ceeding 67,000. All sub-
scriptions discontinued
at expiration.

Rate 35 Cents

Discounts on largeorders.
For further particulars,

Sanders Publishing Co., 358 Dearborn St., Chicago




Because Successful Farming reaches a class of farmers who are progressive - alert consequently prosperous. That's why representative advertisers write, saying, Successful Farming is one of the best papers they use.

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Q What it is doing for the advertisers who are now using it, it will also do for you. Then see to it that Successful Farming is on your list if you wish to reach 250,000 high-grade Corn Belt farmers - The Quality Kind-The Kind that Buy.


new names.

( During February, March and April, 75,000 sample copies will be mailed to

This additional circulation, together with our present paid circulation of 250,000, will be given advertisers without extra charge, our regular rate of $1.00 per line prevailing. You can't afford to miss being represented during these months; but your order should reach us early, before space is oversold. A good plan would be to place your order now to make sure of getting in. (Last forms for February close in Des Moines at 12:00 o'clock, noon, January 20th.



Agricultural Papers of the United States

A list of publications devoted to Farming in its various departments, giving place of publication, frequency of issue, date when established, and circulation.

Early in December, 1906, AGRICULTURAL ADVERTISING sent a blank, for filling in the necessary data, to every known publication of the class named above, requesting that same be given immediate attention. At the top of the blank this notice appeared:

"Fill this out and return at once, otherwise don't blame us if your publication is not properly listed.

“The January issue of AGRICULTURAL ADVERTISING will contain a complete list of the Agri. cultural, Horticultural, Live Stock and Poultry publications of America. Please fill out this blank and send it AT ONCE to Managing Editor, AGRICULTURAL ADVERTISING, 156 Wabash Ave., Chicago, Ill.”

Where information was not furnished, as requested, we give the circulation quoted in the January issue of AGRICULTURAL ADVERTISING, 1906.



Dixie Home


50,000 Rural South


16,500 Southern Farmer


22,000 Union Educator and Diversified Farmer.

Farm & Floral World.


8,000 Planter's Magazine

Alabama Farmer



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Pacific Rural Press Loomis

Live Stock and Dairy Journal.
Los Angeles-

California Cultivator (also San Francisco)
Live Stock Tribune
Pacific Fancier
Pacific Fruit World
Rural Californian

Western Empire

Pacific Dairy Review Petaluma

Petaluma Poultry Journal Sacramento

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California Fruit Grower
San Francisco-

Breeder & Sportsman
Dairy Produce Review
Orchard & Farm
Western Creamery




6,000 2,300 25,587


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