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The subway electrical freight trains will pass under the building, connected by large freight elevators, carrying freight to and from each of the nine floors. These tunnel trains will transport goods with great speed to freight and express depots and offices throughout the city.

Many sets of automatic conveyors will carry into the building, boxes and packages of all kinds from the platforms, where freight trains and boats unload goods. Other conveyors, inside the building, will transport the goods to the various departments on the nine floors. Eight large steel-tube spiral slides, from basement to top floor in various parts of the building, receive and convey goods to be shipped out from

each floor to the packing floors, without handling.

In the main building will be ample facilities for the accommodation of all out-of-town callers, and the army of 10,000 employes.

Rest rooms, restaurant and roof garden for employes and visitors, doctor's office and hospital wards with nurses in attendance for any sudden illness or emergency case; school room with instructors; mothers' room with attendants for visitors who bring the babies along; firemen's, watchmen's, and policemen's headquarters; barber shop and shoe shining parlor-these are among the things planned for in the main building.

To facilitate the speedy handling of mail matter, a branch of Chicago Postoffice, under the direction of a qualified postal clerk, will be located in the main building. All the express companies will have representatives and private offices here; also the various telegraph companies, while long-distance telephone with its large switchboard and several operators, will enable the firm to talk to New York, New Orleans, Winnipeg, or Los Angeles with equal facility. Electric lighting, heating, power and ventilating plants, and a system of waterworks and fire protection will complete the plan.

The new building will be constructed entirely of steel and concrete, absolutely fire-proof; rather plain, without any frills, but massive, substantial, and convenient for its purpose.

This stupendous enterprise, of which Chicago is justly proud, is an outgrowth of the increasing demands of the American farmer, and the genius of two Chicago men, Montgomery Ward, and George R. Thorne, who created the catalogue mail-order business, by intelligent, honest merchandising and,

ADVERTISING.

Death of a Pioneer Mail Order Advertiser

At West Grove, Pennsylvania, in the sev enty-second year of his age, Alfred F. Conard, President of the Conard & Jones Company, passed away early in the morning of the 15th inst., after having suffered a very short illness of acute pneumonia. Although far advanced in years, Mr. Conard up to the very last day of his life continued to take an active interest in the affairs of the business of which he was President, having spent considerable time at his desk the day before his death. Among the men who have

been most prominent in the Floral business and especially the growing of Roses during the past fifty years, few, perhaps, have been more conspicuous or have done more for the development of the Mail Order business in the Floral line.

Mr. Conard was a descendant of Dennis Conard (or Kunard, as the name was then,) a German, who was one of the first settlers of Germantown, now a suburb of Philadelphia, in 1683. Alfred was the son of Thomas and Rebecca Shoemaker Conard and obtained his early education in his father's school at West Grove and at Westtown Friends Boarding School.

After having been associated with Thomas Harvey in the nursery business and having acquired a thorough knowledge of his vocation, Mr. Conard formed the firm of Conard &

largely instrumental in organizing the Mail Order business in flowering plants, which soon extended all over the United States and to foreign countries, establishing a remarkable reputation for West Grove Roses.

About 1892 Mr. Conard became separated from the Dingee & Conard Co. and established a new business in his own name, and later, in 1897 associating himself with S. Morris Jones, a prominent business man of West Grove and with Antoine Wintzer, who had

ALFRED F. CONARD.

Brother, but later entered into partnership with Charles Dingee under the firm name of Dingee & Conard. The business formed at that time was largely in the general nursery line and employed agents. There were but two greenhouses in use and the establishment was known as the "Harmony Grove Nursery."

About the year 1867 the firm began more extensively the propagation of Roses, Antoine Wintzer having been secured as propagator, and by a method then entirely new they began to grow Roses in constantly increasing quantities. At this time Mr. Conard compiled the first Mail Order Catalogue to sell Roses and was really the pioneer in this line, having been

already made his reputation as one of the most successful propagators of roses in the country and who had worked with Mr. Conard ever since his start in the business, organized the Conard & Jones Co. While it was constantly the aim of this firm to build up a reputation for first-class stock in all kinds of ornamental flowers and shrubbery, Roses have always held first place and since the incorporation of this company have been grown in large and constantly increasing quantities.

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Mr. Conard twice traveled abroad visiting prominent Rose growers of other countries, especially in the interests of his business. He was a man of very retiring nature and for that reason not so prominent in the trade generally as his long experience and extensive knowledge of the floral business would have warranted. He was scholarly in his tastes, methodical and precise in his habits, well-read, and well-informed, "a gentleman of the old school." He was particularly able and proficient in those qualities which go to make up a successful Mail Order salesman. piling Catalogues, his work was most accurate and thorough, and he was the first advertiser in any line of business to enter into a contract (with any of the large advertising concerns in the country) to place the business on a percentage basis, a plan that has now been almost universally adopted.

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Mr. Conard has been for many years a director of the National Bank of West Grove, and interested in other organizations of a more or less prominent nature.

The Breeder's Gazette

A $2.00 weekly journal
for the American stock
farm. Guaranteed bona-
fide subscription list ex-
ceeding 67,000. All sub-
scriptions discontinued

at expiration.

Rate 35 Cents

Discounts on large orders.
For further particulars,
Address

Sanders Publishing Co., 358 Dearborn St., Chicago

THERE'S SOME SUBSTANCE

ΤΟ

SUCCESSFUL FARMING INQUIRIES

Because Successful Farming reaches a class of farmers who are progressive alert consequently prosperous. That's why representative advertisers write, saying, Successful Farming is one of the best papers they use.

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What it is doing for the advertisers who are now using it, it will also do for you. Then see to it that Successful Farming is on your list if you wish to reach 250,000 high-grade Corn Belt farmers-The Quality Kind-The Kind that Buy.

HERE'S QUANTITY ADDED TO QUALITY

During February, March and April, 75,000 sample copies will be mailed to new names. This additional circulation, together with our present paid circulation of 250,000, will be given advertisers without extra charge, our regular rate of $1.00 per line prevailing. You can't afford to miss being represented during these months; but your order should reach us early, before space is oversold. A good plan would be to place your order now to make sure of getting in. Last forms for February close in Des Moines at 12:00 o'clock, noon, January 20th.

SUCCESSFUL FARMING,

DES MOINES, IOWA

Agricultural Papers of the United States

A list of publications devoted to Farming in its various departments, giving place of publication, frequency of issue, date when established, and circulation.

Early in December, 1906, AGRICULTURAL ADVERTISING sent a blank, for filling in the necessary data, to every known publication of the class named above, requesting that same be given immediate attention. At the top of the blank this notice appeared:

"Fill this out and return at once, otherwise don't blame us if your publication is not properly listed.

"The January issue of AGRICULTURAL ADVERTISING will contain a complete list of the Agricultural, Horticultural, Live Stock and Poultry publications of America. Please fill out this blank and send it AT ONCE to Managing Editor, AGRICULTURAL ADVERTISING, 156 Wabash Ave., Chicago, Ill."

Where information was not furnished, as requested, we give the circulation quoted in the January issue of AGRICULTURAL ADVERTISING, 1906.

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