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With Publishers and Advertisers
This book should be in the library of every advertiser. It will be sent free on request.
Mr. Frank M. Magill, for many years in charge of the advertising department of the McCormick Harvesting Machine Co., and later assistant manager advertising division of the International Harvester Co. of America, resigned the last named position the first of this month, to accept a position on the publication staff of Farm Life, Chicago.
The following letter, which was signed by Mr. M. R. D. Owings, manager of advertising, and twenty-three of his assistants, shows in what high esteem Mr. Magill was held by his associates. Mr. Frank M. Magill,
Assistant Manager Advertising Division,
International Harvester Co. of America. Dear Mr. Magill:
Before taking your departure, we wish to present you with a slight token of the esteem in which you are held by all who have been associated with you in the Advertising Division. Some of us have known you for a number of years, and therefore we feel saddened to know that you are to be with us no more. However, we are resigned to accept our loss, because we know that you are going to work in a brighter field where you will have larger opportunities to show what you can do. We appreciate your inimitable capacity to do large things, and we know that you will give a good account of yourself, no matter where you may go, or what you may do.
The portmanteau with which we present you is not given as a measure of our good wishes for your continued success, but
rather as something that will remind you of us in all your future journeyings.
Whatsoever you undertake to do may you meet with the full measure of success which belongs to untiring effort and a large capacity to do things. There may be better than you ---but we have never had the pleasure of inaking their acquaintance.
With best wishes.
Mr. Richard H. Waldo, for the past year the New England representative of Good Housekeeping, with headquarters at Spring. field, has been transferred to the New York office, taking the place of Mr. Joseph W. Kennedy, resigned. Mr. F. L. Rogan, who has been in the Springfield office of Good Housekeeping for several months past, has also been transferred to the New York office and will act as Mr. Waldo's assistant, traveling the territory outside of New York City and the city of Philadelphia. Mr. Howard W. Dickinson, for the past three years Scribner's New York and New England representative, has associated himself with Good Housekeeping and will have charge of the New England territory with headquarters at Springfield.
The Daily Drovers Telegram, Kansas City, Mo., recently issued a booklet in the interest of its advertising department, covering in a unique manner, three points of greatest interest to advertisers: the quality of its subscribers, the best method to obtain results, and the testimony of well-known advertisers as to the value of the paper. The high quality of subscribers is vouched for by bankers, to whom lists of subscribers were submitted.
The reports received from these bankers show that the farmers who pay $4.00 a year for a daily paper, published specially for them, are far above the average farmer in point of financial rating.
St. Louis Semi-Weekly Star will begin with the week of Jan. 22, and once a month thereafter during the winter months, the issuance of 50,000 sample copies making the issues for these weeks 350,000 copies.
HOARD'S DAIRYMAN, Fort Atkinson, Wisconsin.
New York Office: W. C. Richardson, Mgr., Temple Court.
Thou lonely cabin in the snow,
No footsteps cross thy door;
As in the days of yore.
Like some despondent soul,
O'er which the billows roll.
And verdure round thee spread
With warmest tints of red.
Thy mem'ry I revere,
Came many a blessed year
Though now I dwell in stately halls
Where walls are flecked with gold,
Than did those days of old.
Kris Kingle's prancing steeds,
Of Santa's wondrous deeds.
While shadows dance and grow,
As in the long ago.
So strangely sweet to me,
This is the only Literary Farm Paper in the World.
To Our Readers As thousands of Farmers Voice readers have endorsed our advertisers and our guarantee plan in particular, we wish to make the "business department” or advertising space of the Farmers Voice as effective as possible. For the convenience of prospective buyers we have arranged the following classified list. The Farmers Voice guarantees the responsibility of its advertisers. Readers will find something worth attention each month. Every advertise. ment answered by an inquiry or an order helps the paper. We could not publish so good a magazine for 50 cents a year if it were not for the advertisers. Patronize them when you
are the most influential and prosperous of this class of farmers. They purchase the bulk of their machinery and supplies during the Winter season.