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With Publishers and Advertisers

Mr. Frank M. Magill, for many years in charge of the advertising department of the McCormick Harvesting Machine Co., and later assistant manager advertising division of the International Harvester Co. of America, resigned the last named position the first of this month, to accept a position on the publication staff of Farm Life, Chicago.

The following letter, which was signed by Mr. M. R. D. Owings, manager of advertising, and twenty-three of his assistants, shows in what high esteem Mr. Magill was held by his associates.

Mr. Frank M. Magill,

Assistant Manager Advertising Division,
International Harvester Co. of America.

Dear Mr. Magill:

Before taking your departure, we wish to present you with a slight token of the esteem in which you are held by all who have been associated with you in the Advertising Division. Some of us have known you for a number of years, and therefore we feel saddened to know that you are to be with us no more. However, we are resigned to accept our loss, because we know that you are going to work in a brighter field where you will have larger opportunities to show what you can do. We appreciate your inimitable capacity to do large things, and we know that you will give a good account of yourself, no matter where you may go, or what you may do.

The portmanteau with which we present you is not given as a measure of our good wishes for your continued success, but rather as something that will remind you of us in all your future journeyings.

Whatsoever you undertake to do may you meet with the full measure of success which belongs to untiring effort and a large capacity to do things. There may be better than you --but we have never had the pleasure of making their acquaintance.

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This book should be in the library of every advertiser. It will be sent free on request.

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The "Book of Styles" of the Friedman Bros. Shoe Co., of St. Louis, may be profitably used as a model for merchants who issue catalogues, and for printers and engravers as well. The embossing on the first cover page, reproduced above, is so much superior to the ordinary, as to excite universal comment. The book is from the press of Woodward & Tiernan Printing Co., St. Louis, whose work in this line is unexcelled.

Mr. Richard H. Waldo, for the past year the New England representative of Good Housekeeping, with headquarters at Springfield, has been transferred to the New York office, taking the place of Mr. Joseph W. Kennedy, resigned. Mr. F. L. Rogan, who has been in the Springfield office of Good Housekeeping for several months past, has also been transferred to the New York office and will act as Mr. Waldo's assistant, traveling the territory outside of New York City and the city of Philadelphia. Mr. Howard W. Dickinson, for the past three years Scribner's New York and New England representative, has associated himself with Good Housekeeping and will have charge of the New England territory with headquarters at Springfield.

St. Louis Semi-Weekly Star will begin with the week of Jan. 22, and once a month thereafter during the winter months, the issuance of 50,000 sample copies making the issues for these weeks 350,000 copies.

The Subscribers of

Hoard's Dairyman,

Fort Atkinson, Wisconsin,

Are steady, all-the-year-'round buyers.
Their legitimate wants in the way of
Farm Utilities, Household and Person-
al Supplies, are above the average in
quantity and quality.

Advertisers

can depend upon good returns from
HOARD'S DAIRYMAN, if they use its col-
umns intelligently. The strictest scru-
tiny will demonstrate that this medium.
is one of the very best.

Send For The Evidence.

HOARD'S DAIRYMAN, Fort Atkinson, Wisconsin.

New York Office: W. C. Richardson, Mgr., Temple Court.
Minneapolis Office. A. L. Ball, Mgr., Andrus Bldg.

Chicago Office: G. W Herbert, Mgr., First Nat'l Bank Bldg.

Farm

News

Gains

50
Thousand

circulation during
the twelve months.
ending December
1906, making net
total of

150,000

Minimum Guaranteed.

We expect to double the circulation of Farm News during 1907.

No contracts at present rate (60 cents line flat) will hold good later than December issue 1907.

H. L. Simmons, President, The Simmons Publishing Co., SPRINGFIELD, OHIO.

Indiana Farm Star will issue a special poultry number February first, and a manure spreader number February fifteenth.

Mr. Geo. W. Herbert, special representative of leading farm publications, has resigned as representative of the Dakota Farmer, and will hereafter give his entire attention, so far as the Northwestern field is concerned, to The Farmer of St. Paul, Minn.

The Kalamazoo Stove Company will put a full line of gas stoves, ranges and heaters, for both natural and artificial gas, on the market about April 1, 1907. These stoves will be sold direct from the manufacturer to the user, by the same method as the other Kalamazoo stoves and ranges have been sold.

A folder, giving complete information regarding 1907 Pacific Coast excursions, is being distributed by the passenger department of the Denver & Rio Grande Railroad.

"Infallible Tests for Selecting the Leading Farm Paper in any Territory," is the title of a clever booklet by the advertising department of The Farmer, St. Paul. The tests are favorable to The Farmer only, as that publication can "stand the test." The booklet is valuable to all advertisers who use farm papers.

Mr. Arthur Capper, publisher of Topeka Capital and Mail and Breeze, gave his second annual dinner to the 285 employees of his publications at the Hotel Throop, Topeka, Kansas, on the evening of December 29th. These annual reunions serve to cultivate a greater spirit of co-operation between employer and employees.

The Pierce Publications have opened an exclusive Chicago office at 509-510 Boyce Building, with Mr. A. K. Lovrien in charge. Mr. Lovrien's appointment is a promotion from the regular home staff of the Iowa Homestead, where he rendered conspicuously brilliant service. Mrs. Eliza George Kleinsorge, Chicago representative of the Homemaker and one of the most popular of the specials, is associated with Mr. Lovrien in his work.

The February special edition of the Appeal to Reason, the big weekly, Girard, Kansas, will be dated February 23rd. Circulation over 400,000 guaranteed, rate $1.00 per line gross for display, 10c per word for classified. Forms close February 12th. For further information, address the Howe-Simpson Company, exclusive advertising agents for the Appeal, 140 Dearborn Street, Chicago.

If Advertisers would have Delighful Memories they will use

THE AMERICAN FARMER

LIVE STOCK AND POULTRY RAISER

BY AMERICAN FARMER COMPANY

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This is the only Literary Farm Paper in the World.

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Mr. N. A. Ross, recently Eastern representative of Farm and Fireside, has been ap pointed special representative of the Rural Home, New York. He has had about sixteen years' experience in the agricultural field, and has a large acquaintance with agricultural advertisers. Mr. Ross will cover both Eastern and Western territory.

The February special edition of the Appeal to Reason, the big weekly, Girard, Kansas, will be dated February 23rd. Circulation over 400,000 guaranted, rate $1.00 per line gross for display, 10c per word for classified. Forms close February 12th. For further information, address the Howe-Simpson Company, exclusive advertising agents for the Appeal, 140 Dearborn Street, Chicago.

T. Geo. Hislop has sold his interest in Farmers Voice to the Farmers Voice Publishing Company. This publication has made rapid strides towards the goal of "the best is none too good for the farmer." One good feature is a classified index of advertisements prefaced by this announcement:

To Our Readers

As thousands of Farmers Voice readers have endorsed our advertisers and our guarantee plan in particular, we wish to make the "business department" or advertising space of the Farmers Voice as effective as possible. For the convenience of prospective buyers we have arranged the following classified list. The Farmers Voice guarantees the responsibility of its advertisers. Readers will find something worth attention each month. Every advertisement answered by an inquiry or an order helps the paper. We could not publish so good a magazine for 50 cents a year if it were not for the advertisers. Patronize them when you

can.

The February special edition of the Appeal to Reason, the big weekly, Girard, Kansas, will be dated February 23rd. Circulation over 400,000 guaranteed, rate $1.00 per line gross for display, 10c per word for classified. Forms close February 12th. For further information, address the Howe-Simpson Company, exclusive advertising agents for the Appeal, 140 Dearborn Street, Chicago.

Holland's Magazine, Dallas, Texas, announce an advance in rate to 30 cents per line with discounts on space, the new rate to be effective with the February issue. The circu lation of this magazine now exceeds 60,000.

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