I

Manure Spreaders-We have had such splendid returns from the Farmer's Mail and Breeze on our former run of our Galloway Wagon-Box Spreader advertisement we have decided to try out your paper in your November 17 issue. We are getting remarkably low-priced inquiries from our previous insertion, in fact our inquiries are costing a little below 50 cents each, which we consider very good indeed.-WILLIAM GALLOWAY CO., by Chas. F. Chase, Adv. Mgr., Waterloo, Ia., Nov. 12, 1906.

Musical Instruments-We have by experience satisfied ourselves that there is no other weekly publication in the Southwest territory that gives us as good returns as does the money we spend with Farmer's Mail and Breeze.-J. W. JENKINS MUSIC CO., Kansas City, Mo., July 19, 1907.

Poland China Swine-I know that the Farmer's Mail and Breeze has made me more money than all the other papers I have advertised in and I had an ad in five of them.-J. B. MYERS, Canton, Kans., Nov. 9, 1906.

Farm Fence We take pleasure in advising you that we consider Farmer's Mail and Breeze the best paper in the country from an advertising standpoint. We have received many times more inquiries, which resulted in orders, than from any other paper.-FARMERS FENCE CO., Melvern, Kans., July 20, 1906.

Poultry The Farmer's Mail and Breeze is doing wonderful work for me. My sales are big and come from the territory you cover. Most of them

who answer state that they saw my advertisement in your paper.-L. P. HARRIS, Clay Center, Neb., Nov. 10, 1906.

Duroe Jersey Swine-Our ad in Farmer's Mail and Breeze has brought us more inquiries than we have received from any other source.-ROBERTS & HARTER, Hebron, Neb., Oct. 31, 1906.

Land-We have realized better results the past year from Farmer's Mail and Breeze than from any other medium we have patronized. We enclose contract for another year's advertising.SEWELL LAND CO., Garnett, Kans., Nov. 6, 1906.

Corn Husker-Enclosed we hand you check for $63, as per your statement. We have been well satisfied with the results from your paper this season, and will place your name on our list next season.-SMITH & DAVIS, Ames, la., Dec. 5, 1906.

Business College-We consider the Farmer's Mail and Breeze the best advertising medium in Kansas.-LAWRENCE BUSINESS COLLEGE, Lawrence, Kans., June 8, 1906.

Novelties We recognize the Farmer's Mail and Breeze as being the best medium for our business that we can find.--PEERLESS NOVELTY CO., Parsons, Kans., Dec. 9. 1906.

Seeds The Farmer's Mail and Breeze has done just the same as in other years-brought me more Inquiries and more sales than any other paper. It heads the list for me.-JOHN D. ZILLER, Hiawatha, Kans.

An Advertisement that Brought too Many Answers

"Last summer I had 2,000 bushels of a new seed wheat to sell. I placed a little fourinch advertisement in the SOUTHERN AGRICULTURIST, for three insertions, August 1st and 15th and September 1st, and not only sold all of my wheat at $2.00 per bushel, but had to return $900 worth of checks after I had sold out. The orders came from every state in the South, from some Northern States and from Mexico.

J. D. B. DE Bow, Nashville, Tenn."

Replies Cost 1 1/10
Cents Each

"The SOUTHERN AGRICULTURIST ranked right up around the top of our list. We find that we spent $7.84 with you, receiving 229 inquiries, at a cost of 11/10 cents each, which is satisfactory to us. Our copy appeared in over 200 agricultural publications, and about 2,000 list papers. Our season's inquiries cost on an average a trifle over 3 cents each.

ST. LOUIS SEED Co.'

Southern Agriculturist

pulls equally well for other alvertisers. The above testimonials are given just now because the February 15th issue of SOUTHERN AGRICULTURIST will be our

ANNUAL SEED NUMBER Circulation will be 65,000

Forms close six days in advance of date. Every advertiser of seeds, plants, nursery stock and garden tools, ought to use liberal space in this issue.

Advertisers selling anything that farmers need, can depend on good returns from the

Southern Agriculturist,

NASHVILLE, TENN.

"In Texas alone the cotton crop is greater than that of British India and nearly three times that of Egypt, and it is half as much again as the crop of the world, outside of the United States, India and Egypt."-Hon. James Wilson, Secretary of Agriculture, Washington, D. C.

And Farm and Ranch is still published at Dallas, Texas.

The Ladies' World, New York, announce a change in closing date of forms to the 20th of the month preceding date of issue.

Remarkable Paper in Remarkable Field The Kansas City Journal Particularly Well Adapted to Reach Representative Homes in the Southwest When the leading business men in a city of over a third of a million people take time to write a publisher or call him on the phone to say how much they have enjoyed reading his paper, the experience is a remarkable one, and, you will doubtless agree, is worthy more than the passing thought of an advertiser.

Such was the experience which marked the appearance of the first of the Kansas City Journal's six big Sunday issues, with its circulation of 100,000 copies, without an increase in rate.

So signal has been the success of these issues, that the Journal has carried from 17,000 to 20,000 more lines of display advertising each Sunday than any other Kansas City paper and an increasing volume of classified advertising.

So successful was the recent announcement of the Western Farm Lands Company in exploiting a big tract near Denver for cultivation of Dry Farming, that the morning following its appearance 38 inquiries were received in the first mail. One of the men in this company was connected with the Irrigated Farm Lands Co., of Denver, which through the exclusive use of the Journal secured 18,110 inquirics in ten months.

To prove of greater service to many of the advertisers who have been using the Weekly edition of the Journal a very attractive combination rate was recently made as showing how the use of the Weekly, which is a farm publication, can be made to dovetail with the Daily we cite a few of the special feature articles which appeared in the first of the big Sunday issues:

"FORTUNES MADE THROUGH FARMING."

DRY

"BAD DAYS FOR RUSTLERS," showing how brand inspectors at the stock yards detect stolen cattle.

"THE PASSING OF UNION AVENUE," the meeting place of all manner of folk from the southwest, and drawing its name from the Union Depot.

"NO MORE FIGHT IN POOR LO."

Besides news of Racing Meets and Stock Shows.

It will interest our readers to know that the founder of the Journal, Col. Bob Van Horn, is "the Father of Oklahoma," also that one of the Journal readers, M. L. Turner of Oklahoma City, went to Washington a few months ago and surprised eastern financiers by purchasing $3,000,000 of Philippian securities, outbidding Wall Street in securing the plum.

Other facts about Oklahoma may be of intrest, such for instance, that so marked is the intelligence of the 715,000 people living there that only 51⁄2 per cent is illiterate; also that Wm. E. Curtis stated in a recent article in the Chicago Record-Herald, that "unless it be one of the Scandinavian countries there is no section on earth that has so large a percentage of home owners as Oklahoma."

In the New State, which is so large that it could cover up Vermont, New Hampshire, Massachusetts, Rhode Island, New Jersey and one-half of Connecticut, every acre is yielding a bountiful harvest, the principal cereals alone reaching 69,080,239 bushels the past year.

Happily, realizing the unusual value that it is offering advertisers, 275,000 circulation for the combination Weekly and Sunday rate of 48 cents a line,-the Journal has prepared very comprehensive literature which it sends to prospective advertisers on request.

Mr. H. C. Wallace, Manager Wallaces' Farmer, Des Moines, Iowa, delivered an address before the Postal Commission of the Senate and House at the sitting in New York in October.

This address dealt mainly. with the question "How the Present Law is Violated and Wherein it Needs to be Amended." Mr. Wallace handled the subject in a clear and convincing manner.

His address has been published in booklet form, and we quote from the preface of this booklet as follows:

"The publisher who gives away his paper, or who accepts subscriptions at a price below the cost of white paper and postage, thereby confesses that his publication is so lacking in merit that no considerable number of people will subscribe and pay a fair price for it. Instead of making a good paper that people will want and pay for, he forces a poor paper upon an unwilling public, with the aid of Uncle Sam.

"The people of the country, the publishers of really educational publications, the patrons of their advertising columns, and the Govern

Advertisers are satisfied with returns. Every reason why returns should be satisfactory.

Look at the map at the top of this advertisement. That's where Farmers' Tribune circulates. If you know where the center of farm prosperity is, you'll recognize it by this map. If you are able to pick a good farm paper by its contents-both editorial and advertising you'll put Farmers' Tribune down as "a winner" when you see it.

That it pays advertisers handsomely, we can prove beyond a doubt. Send for the evidence, please.

Circulation 45,000 copies weekly, guaranteed. Rate 20 cents per agate line.

Annual Seed and Nursery Number will be issue of Feb. 7th. Forms for this close Jan. 24th.

When you Consider

The

Southern Territory

Remember that the

Southern Ruralist

Brings Results

70,000

Copies every Issue

Guaranteed

Write for Sample Copy and Advertising Rates

Southern Ruralist Co.,

Atlanta, Ga.

ment, as such, are all interested in the enactment of a law which will put an end to the abuses which have grown up under the present law governing second class rates."

This booklet will be sent free to any one who may be interested. Address Wallaces' Farmer, Des Moines, Iowa.

Success Magazine Secures Mr. Colver Mr. Frederick L. Colver, who is well known in advertising and publishing circles, and was one of the founders of the Periodical Publishers' Association, serving as its secretary for three years, and now as its president, has acquired a substantial interest in the Success Magazine. He has just been chosen as secretary, and as a member of the Board of Di rectors of the Success Company, and, on January 1st, took active charge as advertising director.

Mr. Colver had this to say of his new connection: "Since I sold the American Magazine last summer, I have received quite a number of attractive business proposals in the publishing line. The one that interested me most was the Success Magazine, because the more I examined into the proposition, the more really remarkable seemed its growth in circulation and earning power. The quality of its circulation also impressed me most favorably, and when I found that its monthly circulation of 300,000 was not a varying figure, but had been sustained for three years, I became en thusiastic over the proposition. The Success Magazine has a healthy and growing news. stand circulation, but the chief strength of the magazine lies in its large subscription list, which embraces the best class of magazine readers. My faith grew stronger in the maga zine as I noted that, for several years, its yearly earnings had exceeded $600,000, and that the property was making a comfortable profit. I found the Success Magazine already a big periodical of national influence and circulation, and a property with which I am proud to be identified. The magazine was founded by Dr. Marden some nine years ago, purely as an inspirational periodical, but it has long since outgrown the original editorial plan, and is today really one of the great magazines of America for the whole family. While I have had active work to do in all the departments of the various magazines with which I have been identified, the advertising department has always been my favorite branch of publishing work, and I am glad to resume actively the management of this department of magazine publishing."

The Advertising Department of Success Magazine will be in charge of Mr. Frederick L. Colver, advertising director, with Frank

E. Morrison as assistant manager, and Ralph E. Briggs as Western advertising manager, also Messrs. David G. Evans, Samuel H. Bloom, Frank R. Briggs and Harry Palmer.

In accepting the resignation of Mr. Lynn S. Abbott as Director and Advertising Manager of Success Magazine, the publishers desire to express in the strongest and most emphatic way possible their appreciation of the unusual value of Mr. Abbott's services to the company during the past seven years. The present management purchased Success-then two years old-in December, 1899, inheriting a circulation of about 60,000 and an advertising patronage of less than $15,000 per annum. Within the next fifteen months the circulation was increased to nearly 250,000 and within the following year to over 300,000, since which time the publishers have held it steadily at this circulation, squeezing out all of the poorer and cheaper classes of circulation.

Of this initial rapid increase of circulation, Mr. Abbott took immediate and signal advantage, brilliantly and courageously putting into effect a series of rate increases, and securing a constantly broadening clientage of the best advertisers in the country, so that the following remarkable record of increase in net advertising revenues was made:

have

Two weekly publications of Dallas been merged and a charter obtained for the Farmers' Educational and Co-Operative Union Publishing Company of Dallas. The concern is capitalized at $100,000 and the charter issued yesterday authorizes the issuance of stock. A general publishing business is stated as the purpose of the enterprise.

The National Co-Operator, lately brought from Mineola to Dallas, and the Texas Farm Journal, published for some time at Dallas, are the papers consolidated. The respective proprietors were O. P. Pyle and George B. Latham. The new paper is to be known as the National Co-Operator and Farm Journal.

Officers of the newly chartered concern are O. P. Pyle, president and treasurer; George B. Latham, secretary and manager. Mr. Pyle

said:

"This movement was rendered necessary from the fact that since the removal of my

Largest Circulation of Any Weekly Farm Journal in Indiana

GROWING

It's an indication of vigor, when an eighteen-year old paper continues to grow.

The

Farmer's

Guide

published weekly at Huntington, Indiana, has been growing so rapidly, that the manager finds it necessary to plan for new machinery to take care of the growth. A pleasant feature is that we are growing in popularity with advertisers, because we have helped their business to grow.

We have laid plans to make 1907 a RECORD BREAKING YEAR.

Copy received by February 1 will be in time for our

Special Orchard Number