What is Strategy - and Does it Matter?

Portada
Cengage Learning EMEA, 2001 - 151 páginas
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ?ebusiness? sectors.
 

Comentarios de la gente - Escribir un comentario

No encontramos ningún comentario en los lugares habituales.

Contenido

IV
1
VI
2
VII
6
VIII
9
X
11
XI
16
XII
21
XIII
26
XXV
73
XXVII
74
XXVIII
82
XXIX
89
XXX
97
XXXI
99
XXXIII
100
XXXIV
108

XIV
37
XV
41
XVII
42
XVIII
48
XIX
55
XX
57
XXII
58
XXIII
66
XXIV
72
XXXV
116
XXXVI
117
XXXVIII
118
XXXIX
121
XL
129
XLI
131
XLII
147
Derechos de autor

Términos y frases comunes

Acerca del autor (2001)

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Información bibliográfica