What is Strategy - and Does it Matter?Thomson Learning, 2001 - 151 páginas In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness' sectors. |
Referencias a este libro
Making Sense of Management: A Critical Introduction Mats Alvesson,Hugh Willmott,Professor Hugh Willmott Sin vista previa disponible - 1996 |
Understanding Gender and Organizations Mats Alvesson,Yvonne Due Billing Sin vista previa disponible - 1997 |