Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 158
... Total Contacts Confirmed 65 % Contact Denied 14 % Can't Recall Contact 21 Total Contacts Not Confirmed 35 % Total ( 100 % ) ( 221 ) Less than one per cent . We present the total results of our follow - ups in this way because we want to ...
... Total Contacts Confirmed 65 % Contact Denied 14 % Can't Recall Contact 21 Total Contacts Not Confirmed 35 % Total ( 100 % ) ( 221 ) Less than one per cent . We present the total results of our follow - ups in this way because we want to ...
Página 159
... Total Contacts Not Confirmed Total ( 100 % ) 30 % ( 69 ) 34 % 50 % ( 120 ) ( 32 ) Public affairs designations are apparently the least valid of these three kinds , both for influencee and influential designa- tions . Here is the ...
... Total Contacts Not Confirmed Total ( 100 % ) 30 % ( 69 ) 34 % 50 % ( 120 ) ( 32 ) Public affairs designations are apparently the least valid of these three kinds , both for influencee and influential designa- tions . Here is the ...
Página 177
... total provided on the left hand side of each bar which includes all three groups ; that is to say , the difference between this " total exposure " and 100 per cent gives the number of persons who do not report any contact whatsoever ...
... total provided on the left hand side of each bar which includes all three groups ; that is to say , the difference between this " total exposure " and 100 per cent gives the number of persons who do not report any contact whatsoever ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women