Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 188
... analysis of " reasons " or they have carried them out in a naïve and unreflective way . This chapter and the next will discuss briefly some of the assumptions implied and the decisions required even in a simple impact study such as the ...
... analysis of " reasons " or they have carried them out in a naïve and unreflective way . This chapter and the next will discuss briefly some of the assumptions implied and the decisions required even in a simple impact study such as the ...
Página 217
... analysis is already suggested in Chapter VI in our examination of varying positions in the se- quence of influence . We have reason to suspect - to give one example - that such an analysis would reveal that advertising plays a more ...
... analysis is already suggested in Chapter VI in our examination of varying positions in the se- quence of influence . We have reason to suspect - to give one example - that such an analysis would reveal that advertising plays a more ...
Página 342
... Analysis questions reported just below ) set in . In the course of the present report it is always indicated which group of data were used for analysis and interpretation . As our findings are used mainly for the purpose of exemplifying ...
... Analysis questions reported just below ) set in . In the course of the present report it is always indicated which group of data were used for analysis and interpretation . As our findings are used mainly for the purpose of exemplifying ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women