Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 90
Página 47
... Chapter IV will be concerned with the evidence for the existence of group - shared norms , the origin of such norms , the reasons and the dynamics of their enforcement and then , in Chapter V , we shall see the bearing that they may ...
... Chapter IV will be concerned with the evidence for the existence of group - shared norms , the origin of such norms , the reasons and the dynamics of their enforcement and then , in Chapter V , we shall see the bearing that they may ...
Página 139
... chapter , we should reiterate , will draw examples only from the realm of politics and public affairs , though later chapters will consider influentiality in the arenas of marketing , fashions , and movie- going as well . The Generally ...
... chapter , we should reiterate , will draw examples only from the realm of politics and public affairs , though later chapters will consider influentiality in the arenas of marketing , fashions , and movie- going as well . The Generally ...
Página 166
... chapter ( Chapter IV ) , therefore , we will have the necessary instruments to inspect and interpret our main statistical results . This will be done in the chapter following , Chapter V. There the distribution of our impact ratings ...
... chapter ( Chapter IV ) , therefore , we will have the necessary instruments to inspect and interpret our main statistical results . This will be done in the chapter following , Chapter V. There the distribution of our impact ratings ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women