Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 176
... Exposure Contributory Exposure Ineffective Exposure 30.3 % 30.0 % 8.7 24.8 % 13.4 19.9 20.9 % 7.6 18.1 K14.1 14.5 9.4 8.1 7.5 4.9 3.9 K 2.0 1.8 .39 Personal Contacts .25 Radio .07 Newspaper .07 .18 Magazine Sales- Adver- Adver- persons ...
... Exposure Contributory Exposure Ineffective Exposure 30.3 % 30.0 % 8.7 24.8 % 13.4 19.9 20.9 % 7.6 18.1 K14.1 14.5 9.4 8.1 7.5 4.9 3.9 K 2.0 1.8 .39 Personal Contacts .25 Radio .07 Newspaper .07 .18 Magazine Sales- Adver- Adver- persons ...
Página 177
... Exposure " pertains to those cases in which only the first two factors are involved . People mention the exposure and attribute to the source some specific role ; but they do not call it the most important one . " Ineffective Exposure ...
... Exposure " pertains to those cases in which only the first two factors are involved . People mention the exposure and attribute to the source some specific role ; but they do not call it the most important one . " Ineffective Exposure ...
Página 178
... exposure , but " effective exposure " to magazines is no greater than to newspapers . Salespersons were also named to some extent . And while overall exposure to this specialized sort of personal contact was less than exposure to the ...
... exposure , but " effective exposure " to magazines is no greater than to newspapers . Salespersons were also named to some extent . And while overall exposure to this specialized sort of personal contact was less than exposure to the ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women