Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 237
... follow- up procedure . Therefore , the story we shall tell here - and subsequent analysis based on such " follow ... interviews with the 130 or so who were not members of the same household and succeeded in 76 cases . Appendix C considers the ...
... follow- up procedure . Therefore , the story we shall tell here - and subsequent analysis based on such " follow ... interviews with the 130 or so who were not members of the same household and succeeded in 76 cases . Appendix C considers the ...
Página 359
... interviews with influentials and those with influencees . Ostensibly , one might suppose that they should be opposite sides of a coin : on one side , [ 359 ] ... up Interviewing and Analysis Two Kinds of Follow-up: Influential and Influencee.
... interviews with influentials and those with influencees . Ostensibly , one might suppose that they should be opposite sides of a coin : on one side , [ 359 ] ... up Interviewing and Analysis Two Kinds of Follow-up: Influential and Influencee.
Página 361
... up in con- nection with a specific change made by the original respondent , we could not know until the follow - up interview was actually made whether the influencee had actually taken the advice the influential- respondent told us she ...
... up in con- nection with a specific change made by the original respondent , we could not know until the follow - up interview was actually made whether the influencee had actually taken the advice the influential- respondent told us she ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women