Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 70
Página ix
... Impact of Personal Influence III . The Place of Impact Analysis 149 in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
... Impact of Personal Influence III . The Place of Impact Analysis 149 in the Study of Influence 162 IV . Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V ...
Página 188
... impact studies . Authors as a rule have either dogmati- cally rejected the analysis of " reasons " or they have carried them out in a naïve and unreflective way ... Impact of Personal Influence The Five Main Elements of an Impact Analysis.
... impact studies . Authors as a rule have either dogmati- cally rejected the analysis of " reasons " or they have carried them out in a naïve and unreflective way ... Impact of Personal Influence The Five Main Elements of an Impact Analysis.
Página 207
... impact statistics . There is one final question which has to be raised . Does it ever make sense to talk of the impact of a source ? Isn't it always ... Impact OUR IMPACT RATINGS were reported for the [ 207 ] Some Further Technical Problems.
... impact statistics . There is one final question which has to be raised . Does it ever make sense to talk of the impact of a source ? Isn't it always ... Impact OUR IMPACT RATINGS were reported for the [ 207 ] Some Further Technical Problems.
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women