Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 65
Página 3
... indicated that the effect of the mass media was small as compared to the role of personal influences . Voters made ... indicate the parallel existence of what was then called horizontal opinion leadership . Each social stratum generated ...
... indicated that the effect of the mass media was small as compared to the role of personal influences . Voters made ... indicate the parallel existence of what was then called horizontal opinion leadership . Each social stratum generated ...
Página 143
... indicated that she did talk to someone about the things she read or heard about . About half , in fact , replied that they were not inclined to do so . But from those who indicated that they did often talk things over , we obtained ...
... indicated that she did talk to someone about the things she read or heard about . About half , in fact , replied that they were not inclined to do so . But from those who indicated that they did often talk things over , we obtained ...
Página 193
... indicate the frequencies with which the influences indicated in the column headings appear in the time sequences indicated by the row stubs . The totals of each column are the number of times each source was mentioned in connection with ...
... indicate the frequencies with which the influences indicated in the column headings appear in the time sequences indicated by the row stubs . The totals of each column are the number of times each source was mentioned in connection with ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 20 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women