Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 117
... kind of influ- ential typically introduces " local " home - town news and quite another kind introduces " cosmopolitan " communications , im- plying , again , that there are different kinds of transmitters for different sorts of ...
... kind of influ- ential typically introduces " local " home - town news and quite another kind introduces " cosmopolitan " communications , im- plying , again , that there are different kinds of transmitters for different sorts of ...
Página 203
... kind : “ Oh , I see , and having been tired the way you were ' what was your main reason for choos- ing picture X the evening you went ? " The last part of the question is the one which was printed in the questionnaire . Sometimes ...
... kind : “ Oh , I see , and having been tired the way you were ' what was your main reason for choos- ing picture X the evening you went ? " The last part of the question is the one which was printed in the questionnaire . Sometimes ...
Página 310
... kind of information it takes to be an opinion leader in marketing is quite different , of course , from the kind required for influentiality , say , in public affairs . We shall not expect , therefore , that opinion leaders in each of ...
... kind of information it takes to be an opinion leader in marketing is quite different , of course , from the kind required for influentiality , say , in public affairs . We shall not expect , therefore , that opinion leaders in each of ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women