Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 39
... problem in social research . Here the problem is to understand the workings of the status system of a community and the criteria by which people assign prestige to one another , and to themselves . The investigators ' early image of ...
... problem in social research . Here the problem is to understand the workings of the status system of a community and the criteria by which people assign prestige to one another , and to themselves . The investigators ' early image of ...
Página 57
... problem which concerns all , will develop a collective approach to that problem and thus create an opinion , an atti- tude , a decision , or an action which they then will grasp in common . Here , then , is another " reason " why we can ...
... problem which concerns all , will develop a collective approach to that problem and thus create an opinion , an atti- tude , a decision , or an action which they then will grasp in common . Here , then , is another " reason " why we can ...
Página 60
... problem seems worth reporting here.21 The study we have in mind does not quite solve this problem nor does it pretend to , but it is an interesting step in this direction . The problem for this study occurred as a by - product of ...
... problem seems worth reporting here.21 The study we have in mind does not quite solve this problem nor does it pretend to , but it is an interesting step in this direction . The problem for this study occurred as a by - product of ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women