Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 41
Página 255
... proportion of women who are fashion leaders compared with women who are highly interested exceeds the average value of this proportion for our total population , we may infer that the leaders of this group satisfy not only their own ...
... proportion of women who are fashion leaders compared with women who are highly interested exceeds the average value of this proportion for our total population , we may infer that the leaders of this group satisfy not only their own ...
Página 269
... proportion of opinion leaders ; ( 2 ) as gregariousness increases so does the proportion of opinion leaders . In sum , this table clarifies very much . It tells us , first of all , about the major exception we pointed out above . And ...
... proportion of opinion leaders ; ( 2 ) as gregariousness increases so does the proportion of opinion leaders . In sum , this table clarifies very much . It tells us , first of all , about the major exception we pointed out above . And ...
Página 365
... Proportion of Fashion Influentials Followed - up According to Socio - Economic Status , Education and Age of Original Respondent Original Respondent ( Influencee ) Proportion of Designated Infu- entials Interviewed Under 45 years Over ...
... Proportion of Fashion Influentials Followed - up According to Socio - Economic Status , Education and Age of Original Respondent Original Respondent ( Influencee ) Proportion of Designated Infu- entials Interviewed Under 45 years Over ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 20 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women