Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 271
... Public Affairs Leaders IN PUBLIC AFFAIRS , much more than in marketing or fashion , women are free to decide whether or not they will participate or even take an interest . Without endangering their self - respect ... Public Affairs Leaders.
... Public Affairs Leaders IN PUBLIC AFFAIRS , much more than in marketing or fashion , women are free to decide whether or not they will participate or even take an interest . Without endangering their self - respect ... Public Affairs Leaders.
Página 275
... public affairs leadership only insofar as it brings with it differing ... LEADERS Information Level High Status Middle Status High Medium 21 % ( 141 ) ... public affairs leader as the equally informed woman of low status . This finding , in ...
... public affairs leadership only insofar as it brings with it differing ... LEADERS Information Level High Status Middle Status High Medium 21 % ( 141 ) ... public affairs leader as the equally informed woman of low status . This finding , in ...
Página 289
... public affairs leadership : Table 42 - Status Level and Gregariousness Are Both Related to Public Affairs Leadership Gregariousness Score High Middle Low PER CENT PUBLIC ... Public Affairs Leadership To round [ 289 ] Public Affairs Leaders.
... public affairs leadership : Table 42 - Status Level and Gregariousness Are Both Related to Public Affairs Leadership Gregariousness Score High Middle Low PER CENT PUBLIC ... Public Affairs Leadership To round [ 289 ] Public Affairs Leaders.
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women