Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 50
Página 27
... radio . He asked both groups , " Can you tell us how you first became interested in serious music ? " , and discovered that almost half of those who credited radio as the major factor in their musical development said that “ friends ...
... radio . He asked both groups , " Can you tell us how you first became interested in serious music ? " , and discovered that almost half of those who credited radio as the major factor in their musical development said that “ friends ...
Página 28
... radio broadcasts involve the presence of planned listening groups rather than isolated individuals . Father Coughlin's radio success , for example , appears to have been built on group listening . " And we know from a recent study of ...
... radio broadcasts involve the presence of planned listening groups rather than isolated individuals . Father Coughlin's radio success , for example , appears to have been built on group listening . " And we know from a recent study of ...
Página 177
... radio advertisement for the product they bought etc. , but they do not acknowledge that the source played any role ... radio advertising is next in importance to per- sonal contacts . While total exposure to radio does not exceed ...
... radio advertisement for the product they bought etc. , but they do not acknowledge that the source played any role ... radio advertising is next in importance to per- sonal contacts . While total exposure to radio does not exceed ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women