Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 64
Página 251
... relationship between interest and leadership forces us to reopen the question of the relationship between fashion leadership and the life - cycle . We must ask , in other words , whether the varying concentrations of leadership which we ...
... relationship between interest and leadership forces us to reopen the question of the relationship between fashion leadership and the life - cycle . We must ask , in other words , whether the varying concentrations of leadership which we ...
Página 299
... relationship between movie leadership and our index of gregariousness . Movie Leadership and Gregariousness : A Special Case In every other arena we have examined so far , we have found gregariousness to be an attribute of the opinion ...
... relationship between movie leadership and our index of gregariousness . Movie Leadership and Gregariousness : A Special Case In every other arena we have examined so far , we have found gregariousness to be an attribute of the opinion ...
Página 365
... relationships which are not based on blood or marriage . Table C4 - Proportion of Fashion Influentials Followed - up According to Relationship with Influences Relationships of Designated Influential to Original Respondent Neighbor ...
... relationships which are not based on blood or marriage . Table C4 - Proportion of Fashion Influentials Followed - up According to Relationship with Influences Relationships of Designated Influential to Original Respondent Neighbor ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women