Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 178
... relative effectiveness -since what appears as the greater effectiveness of a given medium may reflect nothing more than that medium's greater coverage . We need a relative measure which holds coverage constant , as it were , and allows ...
... relative effectiveness -since what appears as the greater effectiveness of a given medium may reflect nothing more than that medium's greater coverage . We need a relative measure which holds coverage constant , as it were , and allows ...
Página 323
... relative im- portance of each of these three factors for the four subject areas of influence transmission . To do this , we need some measure which will indicate which of the factors is relevant for which areas and how important each is ...
... relative im- portance of each of these three factors for the four subject areas of influence transmission . To do this , we need some measure which will indicate which of the factors is relevant for which areas and how important each is ...
Página 347
... relative influence in each of the four areas of our investigation in more general terms ( II , 15 ) : 15. Compared ... relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are- ( a ) ...
... relative influence in each of the four areas of our investigation in more general terms ( II , 15 ) : 15. Compared ... relatives and friends . How many people are there with whom you are friendly and talk with fairly often who are- ( a ) ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women