Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 176
... reported some manner of exposure to radio advertising , of which 7.5 % was " effective exposure , " etc. Note that each bar is based on the same total - that is , the 386 people who reported some recent change in a brand or product ...
... reported some manner of exposure to radio advertising , of which 7.5 % was " effective exposure , " etc. Note that each bar is based on the same total - that is , the 386 people who reported some recent change in a brand or product ...
Página 177
... reported in Chart I , but are easily inferred from the total provided on the left hand side of each bar which includes all three groups ; that is to say , the difference between this " total exposure " and 100 per cent gives the number ...
... reported in Chart I , but are easily inferred from the total provided on the left hand side of each bar which includes all three groups ; that is to say , the difference between this " total exposure " and 100 per cent gives the number ...
Página 210
... reported by satisfied and dissatisfied respond- ents for changes in fashion habits , for example . Table 10 - The Impact of Various Influences on Fashion Changes Among Satisfied and Dissatisfied Women1 INDEX OF EFFECTIVENESS ? Source ...
... reported by satisfied and dissatisfied respond- ents for changes in fashion habits , for example . Table 10 - The Impact of Various Influences on Fashion Changes Among Satisfied and Dissatisfied Women1 INDEX OF EFFECTIVENESS ? Source ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women