Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 68
Página 55
... situation came first and the private situation second - individuals accepted the group standard as their own and carried it away with them into the private situation . The group norm thus became the norm of each group member ...
... situation came first and the private situation second - individuals accepted the group standard as their own and carried it away with them into the private situation . The group norm thus became the norm of each group member ...
Página 56
... situation where people were forced to make a decision in response to the artificial demands of the experimental situation . In short , these three objections taken together would imply that Sherif's experiment can be legitimately ...
... situation where people were forced to make a decision in response to the artificial demands of the experimental situation . In short , these three objections taken together would imply that Sherif's experiment can be legitimately ...
Página 101
... situation tended also to do so in the clerical situation , but neither the intellectual leaders nor the clerical leaders rose to leadership in the mechanical situation . Other studies illustrate , too , the rise of different leadership ...
... situation tended also to do so in the clerical situation , but neither the intellectual leaders nor the clerical leaders rose to leadership in the mechanical situation . Other studies illustrate , too , the rise of different leadership ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 20 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women