Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 229
... status is based partly on education , fewer younger women appear on the low ... groups , while the variations occur in terms of the extreme scores of high ... status positions . Should we find , later , that high status and high ...
... status is based partly on education , fewer younger women appear on the low ... groups , while the variations occur in terms of the extreme scores of high ... status positions . Should we find , later , that high status and high ...
Página 330
... status groups , we shall consider only extra - family influencing since influen- tials and influencees of the same family are so likely to share the same social status . While influence transactions in mar- keting revealed least age ...
... status groups , we shall consider only extra - family influencing since influen- tials and influencees of the same family are so likely to share the same social status . While influence transactions in mar- keting revealed least age ...
Página 380
... status groups and a minority pattern among people of upper status . 2. Popular fiction consumption varies inversely with gregarious- ness even when status level is held constant . Though we have not presented all the data here , this is ...
... status groups and a minority pattern among people of upper status . 2. Popular fiction consumption varies inversely with gregarious- ness even when status level is held constant . Though we have not presented all the data here , this is ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women