Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Dentro del libro
Resultados 1-3 de 50
Página 89
... tend to address themselves to the entire group ; indeed , it turns out others tend to talk to them as individuals , but their own talk is more often directed to the group as a whole . Furthermore , it is important to note , popu- larity ...
... tend to address themselves to the entire group ; indeed , it turns out others tend to talk to them as individuals , but their own talk is more often directed to the group as a whole . Furthermore , it is important to note , popu- larity ...
Página 254
... tend to influence other girls . In other words , fashion give - and - take tends to be carried on , we think , primarily among life - cycle peers . All this , of course , presumes that these life - cycle categories we have created ...
... tend to influence other girls . In other words , fashion give - and - take tends to be carried on , we think , primarily among life - cycle peers . All this , of course , presumes that these life - cycle categories we have created ...
Página 329
... tends to take place between age - peers ( largely between husband and wife we expect ) since the young people tend to look outside the family for their movie companions and for their movie advice . When an " ex- pert " is sought out ...
... tends to take place between age - peers ( largely between husband and wife we expect ) since the young people tend to look outside the family for their movie companions and for their movie advice . When an " ex- pert " is sought out ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
Otras 20 secciones no mostradas
Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women