Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
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Página 251
... women ( the girls ) ; it decreases by one - third among married women under 45 regardless of the size of their families ; and it falls sharply among married women over 45 ( the matrons ) . We can say that high fashion interest is a ...
... women ( the girls ) ; it decreases by one - third among married women under 45 regardless of the size of their families ; and it falls sharply among married women over 45 ( the matrons ) . We can say that high fashion interest is a ...
Página 266
... women of high status , with all their interest in fashion , simply talk about it less . We can think of two reasons why this might be so . First of all , for such women , fashion may be only one item on a relatively more elaborate ...
... women of high status , with all their interest in fashion , simply talk about it less . We can think of two reasons why this might be so . First of all , for such women , fashion may be only one item on a relatively more elaborate ...
Página 283
... women . Table 39 - Women in the Follow - ups Name More Women as Experts RESPONDENTS ( WOMEN ONLY ) Her Expert Is Original Sample Male 67 % Expert Group I 52 % Expert Group II 48 % Female 33 48 Total ( 100 % ) ( 368 ) ( 75 ) 52 ( 38 ) ...
... women . Table 39 - Women in the Follow - ups Name More Women as Experts RESPONDENTS ( WOMEN ONLY ) Her Expert Is Original Sample Male 67 % Expert Group I 52 % Expert Group II 48 % Female 33 48 Total ( 100 % ) ( 368 ) ( 75 ) 52 ( 38 ) ...
Contenido
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Derechos de autor | |
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Otras ediciones - Ver todas
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa limitada - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women