The End of Overeating: Taking Control of the Insatiable American Appetite

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Rodale, Sep 14, 2010 - 330 pages
22 Reviews

Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that’s making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt.


Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry’s aggressive marketing tactics and reveals shocking facts about how we lost control over food—and what we can do to get it back. For the millions of people struggling with their weight as well as those of us who simply can’t seem to eat our favorite foods in moderation, Dr. Kessler’s cutting-edge investigation offers valuable insights and practical answers for America’s largest-ever public health crisis. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do. 

 

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User Review  - deldevries - LibraryThing

Interesting stories, nice to know the state of our processed food supply. Granted it is scary! Read full review

LibraryThing Review

User Review  - jmoncton - LibraryThing

This NY Times bestseller has been featured on several television and radio shows, partly because it is written by Dr. David Kessler, the former head of the Food and Drug Administration. Dr. Kessler ... Read full review

Contents

Something Changed America Gained Weight
3
Overriding the Wisdom of the Body
7
Sugar Fat and Salt Make Us Eat More Sugar Fat and Salt
12
Creating Highly Rewarding Stimuli
18
Pushing Up Our Settling Points
22
Sugar Fat and Salt Are Reinforcing
29
Amping Up the Neurons
35
We Are Wired to Focus Attention on the Most Salient Stimuli
41
Purple Cows
132
PART THREE Conditioned Hypereating Emerges
135
Overeating Becomes More Dangerous
137
What WeightLoss Drugs Can Teach Us
142
Why We Dont Just Say No
145
How We Become Trapped
154
Conditioned Hypereating Emerges
157
Tracing the Roots of Conditioned Hypereating
163

Rewarding Foods Become Hot Stimuli
46
Cues Activate Brain Circuits That Guide Behavior
50
Emotions Make Food Memorable
55
Rewarding Foods Rewire the Brain
58
Eating Behavior Becomes a Habit
61
PART TWO The Food Industry
65
A Visit to Chilis
67
A Lesson in Irresistibility
74
Thats Entertainment
78
The Era of the Monster Thickburger
83
No Satisfaction
94
Giving Them What They Like
97
What Consumers Dont Know
101
The Ladder of Irresistibility
104
The Worlds Cuisine Becomes Americanized
111
Nothing Is Real
115
Optimize It
120
The Science of Selling
125
Nature or Nurture?
166
Warning Signs in Children
169
The Culture of Overeating
173
Invitations to the Brain
181
Rules of Disengagement
190
Emotional Learning
196
The Treatment Framework
205
Letting Go of the Past
217
Eating Is Personal
226
Making the Critical Perceptual Shift
234
Industry Cracks the Code
242
A FINAL WORD
250
ENDNOTES
257
LIST OF AUTHOR INTERVIEWS
311
ACKNOWLEDGMENTS
319
ABOUT THE AUTHOR
330
Copyright

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About the author (2010)

DAVID A. KESSLER, MD, served as commissioner of the US Food and Drug Administration under presidents George H. W. Bush and Bill Clinton. He is a pediatrician and has been the dean of the medical schools at Yale and the University of California, San Francisco. A graduate of Amherst College, the University of Chicago Law School, and Harvard Medical School, Dr. Kessler is the father of two and lives with his wife in California.

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