The End of Overeating: Taking Control of the Insatiable American AppetiteRodale, 2010 M09 14 - 330 páginas Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that’s making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt.
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Contenido
Something Changed America Gained Weight | 3 |
Overriding the Wisdom of the Body | 7 |
Sugar Fat and Salt Make Us Eat More Sugar Fat and Salt | 12 |
Creating Highly Rewarding Stimuli | 18 |
Pushing Up Our Settling Points | 22 |
Sugar Fat and Salt Are Reinforcing | 29 |
Amping Up the Neurons | 35 |
We Are Wired to Focus Attention on the Most Salient Stimuli | 41 |
Purple Cows | 132 |
PART THREE Conditioned Hypereating Emerges | 135 |
Overeating Becomes More Dangerous | 137 |
What WeightLoss Drugs Can Teach Us | 142 |
Why We Dont Just Say No | 145 |
How We Become Trapped | 154 |
Conditioned Hypereating Emerges | 157 |
Tracing the Roots of Conditioned Hypereating | 163 |
Rewarding Foods Become Hot Stimuli | 46 |
Cues Activate Brain Circuits That Guide Behavior | 50 |
Emotions Make Food Memorable | 55 |
Rewarding Foods Rewire the Brain | 58 |
Eating Behavior Becomes a Habit | 61 |
PART TWO The Food Industry | 65 |
A Visit to Chilis | 67 |
A Lesson in Irresistibility | 74 |
Thats Entertainment | 78 |
The Era of the Monster Thickburger | 83 |
No Satisfaction | 94 |
Giving Them What They Like | 97 |
What Consumers Dont Know | 101 |
The Ladder of Irresistibility | 104 |
The Worlds Cuisine Becomes Americanized | 111 |
Nothing Is Real | 115 |
Optimize It | 120 |
The Science of Selling | 125 |
Nature or Nurture? | 166 |
Warning Signs in Children | 169 |
The Culture of Overeating | 173 |
Invitations to the Brain | 181 |
Rules of Disengagement | 190 |
Emotional Learning | 196 |
The Treatment Framework | 205 |
Letting Go of the Past | 217 |
Eating Is Personal | 226 |
Making the Critical Perceptual Shift | 234 |
Industry Cracks the Code | 242 |
A FINAL WORD | 250 |
ENDNOTES | 257 |
LIST OF AUTHOR INTERVIEWS | 311 |
ACKNOWLEDGMENTS | 319 |
ABOUT THE AUTHOR | 330 |
Otras ediciones - Ver todas
The End of Overeating: Taking Control of the Insatiable North American Appetite David A. Kessler, MD Vista previa limitada - 2010 |
The End of Overeating: Taking Control of the Insatiable American Appetite David A. Kessler Vista previa limitada - 2010 |
The End of Overeating: Taking control of our insatiable appetite David Kessler Sin vista previa disponible - 2010 |