Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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In 1970 newspapers alone received well over $121 million in advertising from the
alcohol industry; magazines received $98 million ; and television — just for beer
and wine advertising — $67 million. These amounts have vastly increased over ...
This $138 million is less than a quarter of what the industry spent on advertising
during 1974 (over $600 million) to create and sustain an extraordinarily
successful marketing system. The nearly 10 percent of the North American adult ...
headline, story lead, picture, or advertisement. Even if ... The distinction between
editorial and advertising content made by readers is not at all clearly divided.
According to popular myth, readers presumably close their minds to advertising.
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
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