Media SexploitationPrentice-Hall, 1976 - 234 páginas |
Dentro del libro
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Página 163
... brand . He can pirate smokers from competing brands , or he can go after new smokers , con- ditioning them to consumption long before they have taken their first puff . Pirating is usually attempted by give - aways , contests , rewards ...
... brand . He can pirate smokers from competing brands , or he can go after new smokers , con- ditioning them to consumption long before they have taken their first puff . Pirating is usually attempted by give - aways , contests , rewards ...
Página 165
... brand may obtain a momentary profitable advantage , but heavy and sustained market movements are relatively stable for most major companies . This is the major role of high - volume competitive advertising to keep any one brand from ...
... brand may obtain a momentary profitable advantage , but heavy and sustained market movements are relatively stable for most major companies . This is the major role of high - volume competitive advertising to keep any one brand from ...
Página 166
... brand , the jingle made little sense to them , and most appeared com- pletely disinterested in Chesterfields . Strangely , Chesterfield was not a widely preferred brand among the low - income workers JWT wanted interviewed . At first ...
... brand , the jingle made little sense to them , and most appeared com- pletely disinterested in Chesterfields . Strangely , Chesterfield was not a widely preferred brand among the low - income workers JWT wanted interviewed . At first ...
Contenido
The Commercial Appropriation of the Unconscious | 1 |
The Gay Playboys Penthouse | 16 |
The Fashion Massage | 35 |
Derechos de autor | |
Otras 14 secciones no mostradas
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Términos y frases comunes
addiction adult advertising album alcohol American anal appeared archetypal audience Beatles behavior body odor brand brassiere breasts Caduveo cigarette clean commercial consciously perceived consumer cost per thousand course culture death death mask deodorants designed drinkers drinking drug editors embedded embeds emotional example Exorcist fantasy Father Karras feel female figure film fovea girl hair hand heavy highly homosexual human illusions individuals industry interviews involves look magazine male manipulation merchandising million models mother movie newspapers Newsweek North America nude olfactory olfactory bulbs parents pears Peck & Peck percent perceptual defenses photograph physicians picture Playboy Playgirl purchase readers record relationship repressed roughly saccades scene sell sexual significance smell smokers society Sonny and Cher sound subliminal perception subliminal stimuli subliminal techniques symbolic taboo tachistoscopic teen-agers television Tommy unconscious Vaseline verse vertising virtually visual woman women young