Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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Now, let's look more carefully at it with much the same care that must have been
used by the photographer for this important illustration. Several details involving
sexuality appear not quite as they should be — the kind of incongruity to which ...
But they are consciously unaware they have been carefully trained to fear a loss
of image among their peer group. Teen-agers view themselves in a mirror with
their bell-bottomed trousers as being in close step with the modern world.
On the glove, however, the letters have been carefully manipulated to form , quite
distinctly , the word CANCER (see Figure 42). During tests on the ad, about half
the test subjects who smoked either could not make out the word or saw the ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005