Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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Feeling Is Also Believing Shortly after encountering the Jantzen advertisement, I
was having lunch with a young woman sociology professor and ... After she had
studied the ad for a minute or so, I asked the young woman how it made her feel.
She is part of the beach-resort vacation crowd and is looking at the photographer,
her presumed companion. The captions, however, reflect black- and-white reality:
"I feel I've spent my whole life alone." "Have you ever met a man you couldn't ...
When you 're weary, feeling small, When tears are in your eyes ..." "Bridge,"
therefore, becomes symbolically a drug user's guide to withdrawal into a syringe-
injected hallucinatory drug experience — most probably heroin — but this could
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005