Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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These are ways that help us deny , falsify , or distort reality , so — some theorists
suggest – we can avoid anxiety and survive conflicts with socialization demands .
Much of what Freud said about art is relevant to advertising . Freud saw in art ...
... used electroencephalographs , galvanic skin response measurements ,
polygraphs , pupil dilation measurements , and retinascopes to assess the
unconsciously motivated , automatic response of humans to color stimuli . Reality
vs . Dream ...
It may be important to remember that media does not ever present reality . ...
Where the realities of death are carefully concealed , deodorized , romanticized ,
and hygienized , media ' s fantasy of death becomes the symbolic reality at the ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005