Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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The significance of subliminal stimuli in human behavior has been exhaustively
tested in eight different experimental contexts. Subliminals have been
demonstrated to affect dreams, memory, adaptation levels, . conscious
perception, verbal ...
consciously perceived, thus adding emotional significance to the cracker's value.
It could also connect this symbolic value to an individual's unconscious sex drive
— one of the strongest of human drive systems. The sexualization of persons, ...
The meanings and significance of the ornate, jeweled Vogue -advertised
necklaces — similar to the primitive vegetable-dyed, body-painting designs —
are also subliminal to the North American woman. The Monet jewelry designs
were shown ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005