Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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America's leading advertisers at first appeared shy about the "new woman"
concept, but have lately been surging forward to ... Guccione described his
magazine, Viva, as "edited by men who truly love women ... for women who truly
woman was chained to a husband of importance, with the implied admonition of "
Hands off! ... The Monet jewelry designs were shown to several dozen North
American women of affluence who were asked to briefly interpret the design's ...
Only 8.9 percent of women wear a size 42 or larger bra; over half, 56.5 percent,
wear a size 34 or 36; only 34.7 percent of all North American women (roughly
one third) wear a C cup or larger in any size, and only 1 3.6 percent wear a D cup
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005