Personal Influence, the Part Played by People in the Flow of Mass CommunicationsTransaction Publishers, 1964 - 400 páginas |
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Página 4
... activities . Four areas were chosen for special investiga- tion : daily household marketing ; the area of fashion as rep- resented especially by dresses , cosmetics and various beauty treatments ; attendance at movies ; and the ...
... activities . Four areas were chosen for special investiga- tion : daily household marketing ; the area of fashion as rep- resented especially by dresses , cosmetics and various beauty treatments ; attendance at movies ; and the ...
Página 10
... activities of this kind are not the only ones which are relevant for our topic . The beauty parlor , the disc jockey , the department store , while intended as means of selling commodities become , de- rivatively , agencies which affect ...
... activities of this kind are not the only ones which are relevant for our topic . The beauty parlor , the disc jockey , the department store , while intended as means of selling commodities become , de- rivatively , agencies which affect ...
Página 25
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Otras ediciones - Ver todas
Personal Influence, the Part Played by People in the Flow of Mass Communications Elihu Katz,Paul Felix Lazarsfeld Vista previa limitada - 1964 |
Términos y frases comunes
activities advice advice-giving analysis arena Berelson brand cent chapter Columbia University compared concerned consider Decatur decision designatees discussion effect Elihu Katz ence example experts exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interaction interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going networks non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent patterns personal contacts personal influence political primary group problem public affairs leaders questions radio relationship relative relevant role sample situation small group Social Psychology social status specific influence status groups status level suggest Table talk tend tion Total woman women